消费者的电子生活方式与网上订餐服务的重购意向：探索电子口碑和习惯的作用

IF 12.9 1区管理学 Q1 BUSINESS

Technological Forecasting and Social Change Pub Date : 2024-08-30 DOI:10.1016/j.techfore.2024.123647

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引用次数: 0

摘要

本研究探讨了影响网络订餐平台用户再购买意愿的因素。研究探讨了电子满意度对再购意向的影响，以及态度对电子满意度和再购意向之间关系的中介效应、电子口碑和习惯对电子满意度和再购意向之间关系的调节效应。研究在线收集了土耳其在线订餐平台用户的数据，并通过 PLS-SEM 进行了分析。结果表明，电子满意度对再购买意愿有积极而显著的影响，这种关系由态度中介，并由电子口碑和习惯调节。本研究最后提出了理论和管理意义以及对未来研究的建议。

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Consumer’s e-lifestyle and repurchase intention in online food ordering services: Exploring the role of e-WOM and habit

This study investigates the factors that influence users' repurchase intentions in online food ordering platforms. The study examines the influence of e-satisfaction on repurchase intention, as well as the mediating effect of attitude and the moderating effects of e-WOM and habit on the relationship between e-satisfaction and repurchase intention. The study collected data online from online food ordering platform users in Turkey and analyzed it by conducting PLS-SEM. The results show that e-satisfaction has a positive and significant influence on repurchase intention and this relationship is mediated by attitude and moderated by e-WOM and habit. The study concludes with theoretical and managerial implications and recommendations for future research.

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来源期刊

Technological Forecasting and Social Change Multiple-

CiteScore

21.30

自引率

10.80%

发文量

813

期刊介绍： Technological Forecasting and Social Change is a prominent platform for individuals engaged in the methodology and application of technological forecasting and future studies as planning tools, exploring the interconnectedness of social, environmental, and technological factors. In addition to serving as a key forum for these discussions, we offer numerous benefits for authors, including complimentary PDFs, a generous copyright policy, exclusive discounts on Elsevier publications, and more.