{"title":"可持续营销组合与供应链整合：系统回顾与研究议程","authors":"Ruchi Garg , Ritu Chhikara , Gautam Agrawal , Rubal Rathi , Yashasvi Arya","doi":"10.1016/j.sftr.2024.100269","DOIUrl":null,"url":null,"abstract":"<div><p>This study systematically reviews and synthesizes the extant academic literature on sustainable marketing mix through the lens of sustainable supply chain management. Following stringent inclusion/exclusion criteria for journal selection, this study reviews 972 research papers published through a qualitative systematic review and quantitative bibliometric analysis. It presents the top publication trends and overarching themes derived through bibliographic coupling. The analysis indicated that a sustainable supply chain is integral to the sustainable marketing mix. It is crucial to manage the various facets of the supply chain, such as enablers, barriers, and logistical practices, to contribute largely towards sustainable development goals. This is the pioneer study to uncover the components of a sustainable marketing mix and sustainable supply chain and integrate them into a conceptual framework to strengthen their theoretical roots. As emerging from the various thematic structures, this review provides insightful avenues for future research.</p></div>","PeriodicalId":34478,"journal":{"name":"Sustainable Futures","volume":"8 ","pages":"Article 100269"},"PeriodicalIF":3.3000,"publicationDate":"2024-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666188824001187/pdfft?md5=519b8b9118d42688aeca2b9b15319f51&pid=1-s2.0-S2666188824001187-main.pdf","citationCount":"0","resultStr":"{\"title\":\"Sustainable marketing mix and supply chain integration: A systematic review and research agenda\",\"authors\":\"Ruchi Garg , Ritu Chhikara , Gautam Agrawal , Rubal Rathi , Yashasvi Arya\",\"doi\":\"10.1016/j.sftr.2024.100269\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>This study systematically reviews and synthesizes the extant academic literature on sustainable marketing mix through the lens of sustainable supply chain management. Following stringent inclusion/exclusion criteria for journal selection, this study reviews 972 research papers published through a qualitative systematic review and quantitative bibliometric analysis. It presents the top publication trends and overarching themes derived through bibliographic coupling. The analysis indicated that a sustainable supply chain is integral to the sustainable marketing mix. It is crucial to manage the various facets of the supply chain, such as enablers, barriers, and logistical practices, to contribute largely towards sustainable development goals. This is the pioneer study to uncover the components of a sustainable marketing mix and sustainable supply chain and integrate them into a conceptual framework to strengthen their theoretical roots. As emerging from the various thematic structures, this review provides insightful avenues for future research.</p></div>\",\"PeriodicalId\":34478,\"journal\":{\"name\":\"Sustainable Futures\",\"volume\":\"8 \",\"pages\":\"Article 100269\"},\"PeriodicalIF\":3.3000,\"publicationDate\":\"2024-08-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S2666188824001187/pdfft?md5=519b8b9118d42688aeca2b9b15319f51&pid=1-s2.0-S2666188824001187-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Sustainable Futures\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2666188824001187\",\"RegionNum\":2,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"ENVIRONMENTAL SCIENCES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sustainable Futures","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2666188824001187","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ENVIRONMENTAL SCIENCES","Score":null,"Total":0}
Sustainable marketing mix and supply chain integration: A systematic review and research agenda
This study systematically reviews and synthesizes the extant academic literature on sustainable marketing mix through the lens of sustainable supply chain management. Following stringent inclusion/exclusion criteria for journal selection, this study reviews 972 research papers published through a qualitative systematic review and quantitative bibliometric analysis. It presents the top publication trends and overarching themes derived through bibliographic coupling. The analysis indicated that a sustainable supply chain is integral to the sustainable marketing mix. It is crucial to manage the various facets of the supply chain, such as enablers, barriers, and logistical practices, to contribute largely towards sustainable development goals. This is the pioneer study to uncover the components of a sustainable marketing mix and sustainable supply chain and integrate them into a conceptual framework to strengthen their theoretical roots. As emerging from the various thematic structures, this review provides insightful avenues for future research.
期刊介绍：
Sustainable Futures: is a journal focused on the intersection of sustainability, environment and technology from various disciplines in social sciences, and their larger implications for corporation, government, education institutions, regions and society both at present and in the future. It provides an advanced platform for studies related to sustainability and sustainable development in society, economics, environment, and culture. The scope of the journal is broad and encourages interdisciplinary research, as well as welcoming theoretical and practical research from all methodological approaches.
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