Shaolong Sun, Lintao Wang, Erlong Zhao, Shouyang Wang
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How do tourists perceive churches as tourism destinations? A text mining approach through online reviews
Church tourism has gained popularity due to the historical, artistic, and religious significance of churches, contributing significantly to the social and economic sectors. The destination image of churches plays a crucial role in tourism marketing. However, existing literature predominantly relies on traditional methods to study tourists' perception of churches as tourism destinations, with limited analysis of user-generated content (UGC) like online reviews. This study aims to fill this gap by analyzing the online reviews of 10 renowned European churches posted on TripAdvisor using text mining techniques. Findings reveal that tourists mainly focus on overall description, visiting experience, architectural design, and surrounding environment of the church, with specific areas of interest for certain churches. The research findings can assist church administrators in formulating sustainable tourism strategies and promoting the development of the church tourism.
期刊介绍：
International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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