A linkage study investigating sexualized self-presentation on mobile dating apps and user traits

Mobile Dating Applications (MDAs) are integral to young adults’ lives, serving as a platform for romantic and sexual self-presentation during the search for potential partners. Despite its potential link to adverse outcomes including body shame, the prevalence of sexualized self-presentation remains understudied. This pre-registered linkage study addresses this gap by documenting sexualized self-presentation while considering individual differences related to gender, sexual orientation, and body image. Young adults donated MDA (Tinder, Bumble) profile screenshots (n_biographies = 443, n_pictures = 1277; M_age = 23.15, SD = 2.94; 72.20 % women). Of those 443 participants, 237 additionally completed a body image linkage survey (M_age = 23.36, SD = 2.90; 71.30 % women). Sexualized self-presentation appeared in 4.30 % of biographies and 56.80 % of profile pictures, mainly through sexualized facial expressions. Women, non-heterosexual users, and those holding a more negative body image engaged more in sexualized self-presentation. Platform type and positive body image indicators did not relate to engagement in sexualized self-presentation. Future research is recommended to explore whether the extensive presence of sexualized self-presentations on MDAs impacts users’ personal and relational well-being.