利用 NLP 进行危机传播管理:对两个北欧国家 COVID-19 大流行病新闻媒体分析的案例研究

IF 2.6 3区 管理学 Q3 MANAGEMENT
Markus Mykkänen, Anri Patron, Mark Badham, Chiara Valentini
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引用次数: 0

摘要

新闻媒体在影响公众对话题、问题和危机的看法方面发挥着至关重要的作用。它们还是组织与公众之间的重要中介,使组织能够影响人们对危机话题和参与者的看法。监测新闻报道,评估新闻媒体在危机中的议程设置作用,可以帮助组织更有效地应对新出现的情况。当危机持续时间较长并影响到许多国家时,媒体分析就会成为危机管理者的一项繁琐任务。本研究展示了如何将自然语言处理(NLP)方法用于危机情况下的新闻媒体分析,如跨国大流行病。具体来说,它展示了使用 NLP 来识别和比较不同危机话题的显著性,以及不同国家、不同新闻机构和不同时间的媒体如何处理这些话题和危机参与者(第一级和第二级议程设置)的可能性。COVID-19 大流行病作为一个说明性案例研究,展示了 NLP 技术在两个北欧国家(芬兰和瑞典)的应用,以深入了解公众对新闻媒体塑造的重大健康危机的看法。研究结果表明,NLP 方法适用于检测新闻媒体报道中的细微差别,并提供了关于公众看法和责任归属如何在不同时间和国家间波动的相关知识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Leveraging NLP for crisis communication management: A case study of news media analysis of the COVID-19 pandemic in two Nordic countries

Leveraging NLP for crisis communication management: A case study of news media analysis of the COVID-19 pandemic in two Nordic countries

The news media plays a vital role in influencing public perceptions about topics, issues and crises. They also act as important intermediaries between organizations and public, enabling organizations to shape how people think about crisis topics and actors. Monitoring news coverage and assessing the news media's agenda-setting role in a crisis can help organizations respond more effectively to emerging situations. When crises are prolonged and affect many countries, media analysis can become a tedious task for crisis managers. This study demonstrates how natural language processing (NLP) methods can be utilized in news media analysis of crisis situations, such as an extended cross-national pandemic. Specifically, it demonstrates the possibilities of using NLP to identify and compare the salience of diverse crisis topics and how the media treat these topics and crisis actors (first- and second-level agenda-setting) across countries, news outlets, and time. The COVID-19 pandemic serves as an illustrative case study to showcase the application of NLP techniques to provide insights into public perceptions of a major health crisis shaped by the news media in two Nordic countries (Finland and Sweden). Findings show the suitability of NLP methods to detect nuanced differences in news media coverage and offer relevant knowledge of how public perceptions and responsibility attribution fluctuate across time and countries.

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来源期刊
CiteScore
5.40
自引率
12.90%
发文量
51
期刊介绍: The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.
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