TikTok 上的右翼浪潮？2022年初瑞典大选期间的意识形态取向、平台功能和用户参与度

IF 5.5 1区文学 Q1 COMMUNICATION

Social Media + Society Pub Date : 2024-08-12 DOI:10.1177/20563051241269266

Andreas Widholm, Mattias Ekman, Anders Olof Larsson

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引用次数: 0

摘要

虽然 TikTok 已成为一个新的政治交流平台，但研究人员对其在选举期间的作用研究不足。在本文中，我们对 2022 年瑞典大选竞选初期 TikTok 上的参与者动态和意识形态内容特征进行了内容分析，并分析了政治导向和 TikTok 平台功能的使用如何影响用户参与。结果表明，在竞选期间，政党青年组织的影响力非常突出，而传统政党参与者的影响力则较小。TikTok 倾向于右翼内容，右翼点赞是用户参与度的重要预测因素。贴纸和表情符号等语义资源以及添加的音乐是广泛使用的平台功能，但这些功能对用户参与度没有负面影响或负面影响较弱。添加的语音，尤其是在赞美右翼政治时，对用户参与度产生了积极影响，这表明在以多模态实验为特征的平台上，语言交流非常重要。

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A Right-Wing Wave on TikTok? Ideological Orientations, Platform Features, and User Engagement During the Early 2022 Election Campaign in Sweden

While TikTok has established itself as a new platform for political communication, its role during elections remains understudied by researchers. In this article, we present a content analysis of actor dynamics and ideological content characteristics on TikTok during the early phase of the 2022 election campaign in Sweden, combined with an analysis of how political orientation and utilization of TikTok’s platform features impact user engagement. Results reveal that party youth organizations had a prominent presence during the campaign, while traditional party actors were less established. TikTok tends to lean toward right-wing content, with right-wing praise being a significant predictor of user engagement. Semiotic resources such as stickers and emoticons but also added music, were widely used platform features, but these features had no or weak negative effects on user engagement. Added speech, particularly when praising right-wing politics, positively influenced user engagement, suggesting the importance of verbal communication on a platform characterized by multimodal experimentation.

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.