Danitza Gordillo Chávez , Julien Cloarec , Lars Meyer-Waarden
{"title":"打开道德机器的盖子:算法厌恶如何影响自动驾驶汽车的采用","authors":"Danitza Gordillo Chávez , Julien Cloarec , Lars Meyer-Waarden","doi":"10.1016/j.tra.2024.104193","DOIUrl":null,"url":null,"abstract":"<div><p>Autonomous driving technology has made its way into the market at various levels, yet fully autonomous vehicles remain unavailable. The psychological barriers that must be overcome before fully automated vehicles (AVs) become mainstream are numerous. In addition to technological advancements, persuading consumers to transition from the traditional human-driven model to AVs poses a significant challenge. According to the Moral Machine Experiment, Latin American countries form distinct sub-clusters and exhibit the highest preference for action in moral decision-making. To foster user acceptance of AVs in these countries, it is imperative to comprehend cognitive, affective, and ethical factors. To this end, we conducted experiments with respondents from Colombia to examine how varying levels of automation influence algorithm aversion and user acceptance. Algorithm aversion is explored from two perspectives: ethical judgment and behavior, and emergency evaluation and performance. Our findings reveal two key insights. Firstly, higher levels of automation negatively impact people’s assessment of the emergency evaluation capabilities of AVs, partially contributing to algorithm aversion. Secondly, the intention to use AVs is adversely affected by algorithm aversion, encompassing both ethical considerations and emergency performance-related aspects. Furthermore, mediation analysis demonstrates that perceived hedonism elucidates the inverse relationship between algorithm aversion and the intention to use AVs.</p></div>","PeriodicalId":49421,"journal":{"name":"Transportation Research Part A-Policy and Practice","volume":"187 ","pages":"Article 104193"},"PeriodicalIF":6.3000,"publicationDate":"2024-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0965856424002416/pdfft?md5=16bce1577b7773f272a7b15da133621e&pid=1-s2.0-S0965856424002416-main.pdf","citationCount":"0","resultStr":"{\"title\":\"Opening the moral machine’s cover: How algorithmic aversion shapes autonomous vehicle adoption\",\"authors\":\"Danitza Gordillo Chávez , Julien Cloarec , Lars Meyer-Waarden\",\"doi\":\"10.1016/j.tra.2024.104193\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Autonomous driving technology has made its way into the market at various levels, yet fully autonomous vehicles remain unavailable. The psychological barriers that must be overcome before fully automated vehicles (AVs) become mainstream are numerous. In addition to technological advancements, persuading consumers to transition from the traditional human-driven model to AVs poses a significant challenge. According to the Moral Machine Experiment, Latin American countries form distinct sub-clusters and exhibit the highest preference for action in moral decision-making. To foster user acceptance of AVs in these countries, it is imperative to comprehend cognitive, affective, and ethical factors. To this end, we conducted experiments with respondents from Colombia to examine how varying levels of automation influence algorithm aversion and user acceptance. Algorithm aversion is explored from two perspectives: ethical judgment and behavior, and emergency evaluation and performance. Our findings reveal two key insights. Firstly, higher levels of automation negatively impact people’s assessment of the emergency evaluation capabilities of AVs, partially contributing to algorithm aversion. Secondly, the intention to use AVs is adversely affected by algorithm aversion, encompassing both ethical considerations and emergency performance-related aspects. Furthermore, mediation analysis demonstrates that perceived hedonism elucidates the inverse relationship between algorithm aversion and the intention to use AVs.</p></div>\",\"PeriodicalId\":49421,\"journal\":{\"name\":\"Transportation Research Part A-Policy and Practice\",\"volume\":\"187 \",\"pages\":\"Article 104193\"},\"PeriodicalIF\":6.3000,\"publicationDate\":\"2024-08-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S0965856424002416/pdfft?md5=16bce1577b7773f272a7b15da133621e&pid=1-s2.0-S0965856424002416-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Transportation Research Part A-Policy and Practice\",\"FirstCategoryId\":\"5\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0965856424002416\",\"RegionNum\":1,\"RegionCategory\":\"工程技术\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transportation Research Part A-Policy and Practice","FirstCategoryId":"5","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0965856424002416","RegionNum":1,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}
Opening the moral machine’s cover: How algorithmic aversion shapes autonomous vehicle adoption
Autonomous driving technology has made its way into the market at various levels, yet fully autonomous vehicles remain unavailable. The psychological barriers that must be overcome before fully automated vehicles (AVs) become mainstream are numerous. In addition to technological advancements, persuading consumers to transition from the traditional human-driven model to AVs poses a significant challenge. According to the Moral Machine Experiment, Latin American countries form distinct sub-clusters and exhibit the highest preference for action in moral decision-making. To foster user acceptance of AVs in these countries, it is imperative to comprehend cognitive, affective, and ethical factors. To this end, we conducted experiments with respondents from Colombia to examine how varying levels of automation influence algorithm aversion and user acceptance. Algorithm aversion is explored from two perspectives: ethical judgment and behavior, and emergency evaluation and performance. Our findings reveal two key insights. Firstly, higher levels of automation negatively impact people’s assessment of the emergency evaluation capabilities of AVs, partially contributing to algorithm aversion. Secondly, the intention to use AVs is adversely affected by algorithm aversion, encompassing both ethical considerations and emergency performance-related aspects. Furthermore, mediation analysis demonstrates that perceived hedonism elucidates the inverse relationship between algorithm aversion and the intention to use AVs.
期刊介绍:
Transportation Research: Part A contains papers of general interest in all passenger and freight transportation modes: policy analysis, formulation and evaluation; planning; interaction with the political, socioeconomic and physical environment; design, management and evaluation of transportation systems. Topics are approached from any discipline or perspective: economics, engineering, sociology, psychology, etc. Case studies, survey and expository papers are included, as are articles which contribute to unification of the field, or to an understanding of the comparative aspects of different systems. Papers which assess the scope for technological innovation within a social or political framework are also published. The journal is international, and places equal emphasis on the problems of industrialized and non-industrialized regions.
Part A''s aims and scope are complementary to Transportation Research Part B: Methodological, Part C: Emerging Technologies and Part D: Transport and Environment. Part E: Logistics and Transportation Review. Part F: Traffic Psychology and Behaviour. The complete set forms the most cohesive and comprehensive reference of current research in transportation science.