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研究说明：竞争情报多样性和组织任期对竞争情报与销售业绩之间关系的影响：元分析综述

IF 3.9 Q2 BUSINESS
Journal of Personal Selling & Sales Management Pub Date : 2024-07-26 DOI:10.1080/08853134.2024.2373076
Valter Vieira, Raj Agnihotri, Riley Dugan
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引用次数: 0

摘要

以往的研究发现，竞争情报（CI）对绩效的影响有积极的、消极的和无效的，而关于可能加强或削弱竞争情报的调节因素的证据却很有限。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Research note: the impact of CI diversity and organizational tenure on the relationship between competitive intelligence and sales performance: a meta-analytic review
Previous studies have found positive, negative, and null effects of Competitive Intelligence (CI) on performance, and there is limited evidence about the moderators that might strengthen or weaken ...
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来源期刊
Journal of Personal Selling & Sales Management
Journal of Personal Selling & Sales Management BUSINESS-
CiteScore
5.70
自引率
36.40%
发文量
32
期刊介绍： As the only scholarly research-based journal in its field, JPSSM seeks to advance both the theory and practice of personal selling and sales management. It provides a forum for the exchange of the latest ideas and findings among educators, researchers, sales executives, trainers, and students. For almost 30 years JPSSM has offered its readers high-quality research and innovative conceptual work that spans an impressive array of topics-motivation, performance, evaluation, team selling, national account management, and more. In addition to feature articles by leaders in the field, the journal offers a widely used selling and sales management abstracts section, drawn from other top marketing journals.
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