Business Sustainability-Oriented Strategic Planning on Halal Food Products PT Sinergi Brebes Inovatif

PT Sinergi Brebes Inovatif (PT SBI) is a Farmer-Owned Enterprise (BUMP) owned by the Sido Makmur shallot farmer group, focusing on producing halal food from shallots. The company faces challenges and opportunities, including increased domestic and international market share, a role in sustainable shallot farming, and optimization of social roles to empower farmers and surrounding communities. This study aims to: (1) identify and evaluate the influence of business environment factors and PT SBI business model; (2) examine sustainable alternative business strategies for PT SBI; and (3) formulate more sustainable managerial recommendations and implications for the future based on the new business model. Data were collected from interviews, questionnaires, Focus Group Discussions (FGDs), and secondary data from company profiles. The methods used include Triple Layer Business Model Canvas (TLBMC), internal analysis (IFE), external analysis (EFE), internal-external matrix (IE), and SWOT. Based on the results of IFE and EFE, with scores of 3.04 and 3.16, respectively, PT SBI position in the IE matrix is in quadrant I. Therefore, PT SBI needs to improve its business model. Therefore, PT SBI requires intensive and integrative strategies. The hierarchical strategy resulting from the SWOT analysis influences the improvement of the business model in three factors: economic, environmental, and social. Keywords: Halal Food, IE Matrix, Sinergi Brebes Inovatif, SWOT, TLBMC