{"title":"战略参与：通过 Hidoc Dr's 活动提高东印度地区对美托洛尔的认识","authors":"Asma Shaikh, Sonali Gholap, Arina Mullick","doi":"10.52403/ijrr.20240814","DOIUrl":null,"url":null,"abstract":"Metoprolol, renowned for its effectiveness in managing cardiovascular conditions, holds a pivotal role in modern healthcare. This article delineates a strategic collaboration between Hidoc Dr and AstraZeneca to enhance awareness among healthcare professionals (HCPs) in East India regarding Metoprolol. The campaign targeted General Physicians, Consulting Physicians, and Cardiologists across key regions, employing a multi-channel marketing approach. Through meticulous audience identification, microsite development, and omni channel marketing, the campaign aimed to maximize engagement and lead generation. The results demonstrate significant outreach, impressions, and interactions, surpassing lead generation targets and reflecting the campaign's success in elevating product awareness.\n\nKeywords: Metoprolol, cardiovascular care, healthcare professionals, multi-channel marketing, lead generation, product awareness","PeriodicalId":504363,"journal":{"name":"International Journal of Research and Review","volume":"7 7","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Strategic Engagement: Elevating Metoprolol Awareness in East India through Hidoc Dr's Campaign\",\"authors\":\"Asma Shaikh, Sonali Gholap, Arina Mullick\",\"doi\":\"10.52403/ijrr.20240814\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Metoprolol, renowned for its effectiveness in managing cardiovascular conditions, holds a pivotal role in modern healthcare. This article delineates a strategic collaboration between Hidoc Dr and AstraZeneca to enhance awareness among healthcare professionals (HCPs) in East India regarding Metoprolol. The campaign targeted General Physicians, Consulting Physicians, and Cardiologists across key regions, employing a multi-channel marketing approach. Through meticulous audience identification, microsite development, and omni channel marketing, the campaign aimed to maximize engagement and lead generation. The results demonstrate significant outreach, impressions, and interactions, surpassing lead generation targets and reflecting the campaign's success in elevating product awareness.\\n\\nKeywords: Metoprolol, cardiovascular care, healthcare professionals, multi-channel marketing, lead generation, product awareness\",\"PeriodicalId\":504363,\"journal\":{\"name\":\"International Journal of Research and Review\",\"volume\":\"7 7\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-08-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Research and Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.52403/ijrr.20240814\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Research and Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52403/ijrr.20240814","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
美托洛尔因能有效控制心血管疾病而闻名，在现代医疗保健领域发挥着举足轻重的作用。本文介绍了 Hidoc Dr 与阿斯利康公司为提高东印度医疗保健专业人员（HCPs）对美托洛尔的认识而开展的战略合作。活动针对主要地区的全科医生、咨询医生和心脏病专家，采用了多渠道营销方法。通过细致的受众识别、微型网站开发和全方位渠道营销，该活动旨在最大限度地提高参与度和潜在客户生成量。结果显示，宣传、印象和互动效果显著，超过了潜在客户生成目标，并反映出营销活动在提高产品知名度方面取得了成功：美托洛尔、心血管护理、医疗保健专业人员、多渠道营销、销售线索生成、产品认知度
Strategic Engagement: Elevating Metoprolol Awareness in East India through Hidoc Dr's Campaign
Metoprolol, renowned for its effectiveness in managing cardiovascular conditions, holds a pivotal role in modern healthcare. This article delineates a strategic collaboration between Hidoc Dr and AstraZeneca to enhance awareness among healthcare professionals (HCPs) in East India regarding Metoprolol. The campaign targeted General Physicians, Consulting Physicians, and Cardiologists across key regions, employing a multi-channel marketing approach. Through meticulous audience identification, microsite development, and omni channel marketing, the campaign aimed to maximize engagement and lead generation. The results demonstrate significant outreach, impressions, and interactions, surpassing lead generation targets and reflecting the campaign's success in elevating product awareness.
Keywords: Metoprolol, cardiovascular care, healthcare professionals, multi-channel marketing, lead generation, product awareness
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