揭开 Instagram 效应的面纱:解码影响西班牙超级明星博物馆参观意愿的因素

IF 8.9 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
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引用次数: 0

摘要

本研究采用刺激-组织-反应(S-O-R)和技术接受模型(TAM)范式,深入探讨影响 Instagram 用户访问西班牙著名博物馆(被称为艺术金三角)意愿的复杂变量。本研究利用偏最小二乘法进行综合分析,仔细研究了 Instagram 用户的参观意愿,并从 956 名受访者的不同样本中总结出了见解。本研究的结果做出了突出贡献:(1) 为在 S-O-R 和 TAM 范式下推进参观意图领域的研究提供了一个独特的框架;(2) 通过探索社交网络对参观意图的影响弥补了一个关键的研究空白;(3) 阐明了认知和情感反应在将信息属性转化为实际行为反应中的重要作用。这项研究为学术界、从业人员和博物馆利益相关者提供了启示,有助于人们理解数字平台对文化旅游的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Unveiling the Instagram effect: Decoding factors influencing visiting intentions of superstar Spanish museums

This study employs the Stimulus-Organism-Response (S-O-R) and Technology Acceptance Model (TAM) paradigms to delve into the intricate variables that shape Instagram users' intentions to visit renowned Spanish museums, known as the Golden Triangle of Art. Leveraging a comprehensive analysis using partial least squares, this research scrutinizes the visiting intentions of Instagram users and synthesizes insights from a diverse sample of 956 respondents. The findings of this study yield remarkable contributions: (1) presenting an exceptional framework for advancing research in the realm of visiting intentions within the S-O-R and TAM paradigms; (2) bridging a critical research gap by exploring the influence of social networks on visiting intentions; and (3) illuminating the vital role of cognitive and affective reactions in translating information attributes into tangible behavioural responses. This research offers insights for academia, practitioners, and museum stakeholders alike, shaping the understanding of digital platforms’ impact on cultural tourism.

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来源期刊
CiteScore
18.60
自引率
3.60%
发文量
46
审稿时长
43 days
期刊介绍: The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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