{"title":"为什么 Twitter 有时会奖励大多数人不赞成的东西?跨党派政治关系案例。","authors":"Gordon Heltzel, Kristin Laurin","doi":"10.1177/09567976241258149","DOIUrl":null,"url":null,"abstract":"<p><p>Recent evidence has shown that social-media platforms like Twitter (now X) reward politically divisive content, even though most people disapprove of interparty conflict and negativity. We document this discrepancy and provide the first evidence explaining it, using tweets by U.S. Senators and American adults' responses to them. Studies 1a and 1b examined 6,135 such tweets, finding that dismissing tweets received more Likes and Retweets than tweets that engaged constructively with opponents. In contrast, Studies 2a and 2b (<i>N</i> = 856; 1,968 observations) revealed that the broader public, if anything, prefers politicians' engaging tweets. Studies 3 (<i>N</i> = 323; 4,571 observations) and 4 (<i>N</i> = 261; 2,610 observations) supported two distinct explanations for this disconnect. First, users who frequently react to politicians' tweets are an influential yet unrepresentative minority, rewarding dismissing posts because, unlike most people, they prefer them. Second, the silent majority admit that they too would reward dismissing posts more, despite disapproving of them. These findings help explain why popular online content sometimes distorts true public opinion.</p>","PeriodicalId":20745,"journal":{"name":"Psychological Science","volume":" ","pages":"976-994"},"PeriodicalIF":4.8000,"publicationDate":"2024-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Why Twitter Sometimes Rewards What Most People Disapprove of: The Case of Cross-Party Political Relations.\",\"authors\":\"Gordon Heltzel, Kristin Laurin\",\"doi\":\"10.1177/09567976241258149\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>Recent evidence has shown that social-media platforms like Twitter (now X) reward politically divisive content, even though most people disapprove of interparty conflict and negativity. We document this discrepancy and provide the first evidence explaining it, using tweets by U.S. Senators and American adults' responses to them. Studies 1a and 1b examined 6,135 such tweets, finding that dismissing tweets received more Likes and Retweets than tweets that engaged constructively with opponents. In contrast, Studies 2a and 2b (<i>N</i> = 856; 1,968 observations) revealed that the broader public, if anything, prefers politicians' engaging tweets. Studies 3 (<i>N</i> = 323; 4,571 observations) and 4 (<i>N</i> = 261; 2,610 observations) supported two distinct explanations for this disconnect. First, users who frequently react to politicians' tweets are an influential yet unrepresentative minority, rewarding dismissing posts because, unlike most people, they prefer them. Second, the silent majority admit that they too would reward dismissing posts more, despite disapproving of them. These findings help explain why popular online content sometimes distorts true public opinion.</p>\",\"PeriodicalId\":20745,\"journal\":{\"name\":\"Psychological Science\",\"volume\":\" \",\"pages\":\"976-994\"},\"PeriodicalIF\":4.8000,\"publicationDate\":\"2024-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Psychological Science\",\"FirstCategoryId\":\"102\",\"ListUrlMain\":\"https://doi.org/10.1177/09567976241258149\",\"RegionNum\":1,\"RegionCategory\":\"心理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"2024/8/9 0:00:00\",\"PubModel\":\"Epub\",\"JCR\":\"Q1\",\"JCRName\":\"PSYCHOLOGY, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychological Science","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1177/09567976241258149","RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2024/8/9 0:00:00","PubModel":"Epub","JCR":"Q1","JCRName":"PSYCHOLOGY, MULTIDISCIPLINARY","Score":null,"Total":0}
Why Twitter Sometimes Rewards What Most People Disapprove of: The Case of Cross-Party Political Relations.
Recent evidence has shown that social-media platforms like Twitter (now X) reward politically divisive content, even though most people disapprove of interparty conflict and negativity. We document this discrepancy and provide the first evidence explaining it, using tweets by U.S. Senators and American adults' responses to them. Studies 1a and 1b examined 6,135 such tweets, finding that dismissing tweets received more Likes and Retweets than tweets that engaged constructively with opponents. In contrast, Studies 2a and 2b (N = 856; 1,968 observations) revealed that the broader public, if anything, prefers politicians' engaging tweets. Studies 3 (N = 323; 4,571 observations) and 4 (N = 261; 2,610 observations) supported two distinct explanations for this disconnect. First, users who frequently react to politicians' tweets are an influential yet unrepresentative minority, rewarding dismissing posts because, unlike most people, they prefer them. Second, the silent majority admit that they too would reward dismissing posts more, despite disapproving of them. These findings help explain why popular online content sometimes distorts true public opinion.
期刊介绍:
Psychological Science, the flagship journal of The Association for Psychological Science (previously the American Psychological Society), is a leading publication in the field with a citation ranking/impact factor among the top ten worldwide. It publishes authoritative articles covering various domains of psychological science, including brain and behavior, clinical science, cognition, learning and memory, social psychology, and developmental psychology. In addition to full-length articles, the journal features summaries of new research developments and discussions on psychological issues in government and public affairs. "Psychological Science" is published twelve times annually.