{"title":"中间选择对消费者选择的影响：价格圆度的调节作用","authors":"","doi":"10.1016/j.ijhm.2024.103869","DOIUrl":null,"url":null,"abstract":"<div><p>Given the surge in consumer demand and rapid inflation, businesses have turned their attention to premiumization as a means of market segmentation. Building upon previous studies that highlight the significance of the compromise effect in gaining market share for intermediate options, this research examines the feasibility of revenue management strategies using 'psychological pricing' in hospitality and tourism products. By investigating choice behaviors related to intermediate options, we explore how subtle pricing manipulations can enhance the compromise effect. Through five experiments, we validate our hypotheses. Our findings not only extend the literature on pricing behavior and hospitality concerning rounded pricing but also provide insights on how to strategically adjust psychological pricing to align with real-time market conditions.</p></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":null,"pages":null},"PeriodicalIF":9.9000,"publicationDate":"2024-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The impact of intermediate option availability on consumers' choice: The moderating role of price roundness\",\"authors\":\"\",\"doi\":\"10.1016/j.ijhm.2024.103869\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Given the surge in consumer demand and rapid inflation, businesses have turned their attention to premiumization as a means of market segmentation. Building upon previous studies that highlight the significance of the compromise effect in gaining market share for intermediate options, this research examines the feasibility of revenue management strategies using 'psychological pricing' in hospitality and tourism products. By investigating choice behaviors related to intermediate options, we explore how subtle pricing manipulations can enhance the compromise effect. Through five experiments, we validate our hypotheses. Our findings not only extend the literature on pricing behavior and hospitality concerning rounded pricing but also provide insights on how to strategically adjust psychological pricing to align with real-time market conditions.</p></div>\",\"PeriodicalId\":48444,\"journal\":{\"name\":\"International Journal of Hospitality Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":9.9000,\"publicationDate\":\"2024-08-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Hospitality Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0278431924001816\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0278431924001816","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
The impact of intermediate option availability on consumers' choice: The moderating role of price roundness
Given the surge in consumer demand and rapid inflation, businesses have turned their attention to premiumization as a means of market segmentation. Building upon previous studies that highlight the significance of the compromise effect in gaining market share for intermediate options, this research examines the feasibility of revenue management strategies using 'psychological pricing' in hospitality and tourism products. By investigating choice behaviors related to intermediate options, we explore how subtle pricing manipulations can enhance the compromise effect. Through five experiments, we validate our hypotheses. Our findings not only extend the literature on pricing behavior and hospitality concerning rounded pricing but also provide insights on how to strategically adjust psychological pricing to align with real-time market conditions.
期刊介绍：
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.
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