客户对网购的满意度与再购意愿:退货服务的调节作用

Zakari Bukari, Sayibu Ibrahim Nnindini, George Cudjoe Agbemabiase, Michael Boadi Nyamekye
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引用次数: 0

摘要

在竞争激烈、退出门槛较低的行业中,在线零售商一直在寻找能够增加重复购买的策略。本研究探讨了顾客满意度对重复购买率的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Customer satisfaction of online purchases and repurchase intentions: the moderating role of return services
Online retailers continuously search for strategies that could increase repeat purchases in a highly competitive and low exit barrier industry. This study examined the effect of customer satisfacti...
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