{"title":"主题旅游团和流浪癖对旅行风险认知的影响","authors":"Aaron Schibik, Peggy Shields, Tim Schibik","doi":"10.1177/14673584241270744","DOIUrl":null,"url":null,"abstract":"Providing consumers with safe travel and tourism offerings is of the utmost importance to marketers of travel/vacation destinations. Thus, understanding and finding new ways to entice consumers to take the plunge and book a trip is essential, especially for marketers looking to attract consumers with unique interests. This research examines an intersection between two travel and tourism offerings: packaged tours and special interest tourism. Specifically, this research looks at the effect of thematic tour group offerings on consumers’ travel intentions. It explores whether giving consumers the option of a thematic tour group might lower risk perceptions, enticing them to travel. This research also proposes that thematic tour groups reduce risk perceptions by stimulating an individual’s wanderlust.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The effects of thematic tour groups and wanderlust on travel risk perceptions\",\"authors\":\"Aaron Schibik, Peggy Shields, Tim Schibik\",\"doi\":\"10.1177/14673584241270744\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Providing consumers with safe travel and tourism offerings is of the utmost importance to marketers of travel/vacation destinations. Thus, understanding and finding new ways to entice consumers to take the plunge and book a trip is essential, especially for marketers looking to attract consumers with unique interests. This research examines an intersection between two travel and tourism offerings: packaged tours and special interest tourism. Specifically, this research looks at the effect of thematic tour group offerings on consumers’ travel intentions. It explores whether giving consumers the option of a thematic tour group might lower risk perceptions, enticing them to travel. This research also proposes that thematic tour groups reduce risk perceptions by stimulating an individual’s wanderlust.\",\"PeriodicalId\":47333,\"journal\":{\"name\":\"Tourism and Hospitality Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.0000,\"publicationDate\":\"2024-07-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Tourism and Hospitality Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/14673584241270744\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism and Hospitality Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/14673584241270744","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
The effects of thematic tour groups and wanderlust on travel risk perceptions
Providing consumers with safe travel and tourism offerings is of the utmost importance to marketers of travel/vacation destinations. Thus, understanding and finding new ways to entice consumers to take the plunge and book a trip is essential, especially for marketers looking to attract consumers with unique interests. This research examines an intersection between two travel and tourism offerings: packaged tours and special interest tourism. Specifically, this research looks at the effect of thematic tour group offerings on consumers’ travel intentions. It explores whether giving consumers the option of a thematic tour group might lower risk perceptions, enticing them to travel. This research also proposes that thematic tour groups reduce risk perceptions by stimulating an individual’s wanderlust.
期刊介绍:
Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management