与生态名人的寄生关系、动机归因和信息框架在社交媒体气候信息传播中的作用

IF 9 1区 心理学 Q1 PSYCHOLOGY, EXPERIMENTAL
Sejung Park , Cynthia A. Hoffner
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引用次数: 0

摘要

本研究以归因理论、框架和信息共享方面的文献为基础,探讨了名人在社交媒体上倡导减缓气候变化的过程和行为后果。实验设计(N = 693)考察了与名人的寄生社会关系(PSR)与名人在社交媒体上的气候变化信息病毒性之间的关系,以及名人倡导气候变化的感知动机是否起到中介作用。所考察的动机分为情感动机(即出于真正的环境关切)和计算动机(即别有用心的形象宣传)。此外,研究还探讨了信息框架中的恐惧程度如何影响名人气候信息的传播效果。PSR较高的社交媒体用户对名人的宣传具有较高的情感动机,而较强的情感动机与转发和回复名人气候信息的可能性有关。情感动机归因是PSR与信息病毒性之间关系的一个重要中介。PSR较高的受访者认为名人宣传的计算动机水平较低。然而,感知到的计算动机水平与转发和回复行为的可能性无关。此外,在促进转发和回复的可能性方面,高恐惧信息比低恐惧信息更有效。这些研究结果表明,当名人与受众有更强的联系,其动机被视为具有情感性,以及当使用较高程度的恐惧来构思环境话题时,名人气候变化推文就会更有效。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Roles of parasocial relationship with eco-celebrities, motivation attribution, and message framing in virality of climate information on social media

Grounded in literature on attribution theory, framing, and information sharing, this study addresses the process and behavioral consequences of celebrity advocacy for climate change mitigation on social media. An experimental design (N = 693) examined how parasocial relationship (PSR) with celebrities was related to information virality of celebrity climate change messages on social media, as well as whether perceived motivations of celebrities' climate advocacy functioned as a mediator. The motivations examined were labeled affective (i.e., motivated by genuine environmental concern) and calculative (i.e., the ulterior motive of image promotion). In addition, the study explored how level of fear in message framing impacted information virality of celebrity climate messages. Social media users with higher PSR attributed higher levels of affective motivations for celebrities' advocacy, and stronger affective motivations were subsequently related to a greater likelihood of retweeting and replying to celebrities’ climate messages. Affective motivation attribution was a significant mediator in the relationship between PSR and message virality. Those with higher PSR attributed lower levels of calculative motivations for celebrity advocacy. However, perceived levels of calculative motivations were not related to likelihood of retweeting and replying behaviors. In addition, high fear messages were more effective than low fear messages in promoting the likelihood of retweeting and replying. These findings suggest that celebrity climate change tweets were more effective when the celebrities had a stronger bond with audiences and were seen as affective in their motivations, and when a higher level of fear was used to frame environmental topics.

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来源期刊
CiteScore
19.10
自引率
4.00%
发文量
381
审稿时长
40 days
期刊介绍: Computers in Human Behavior is a scholarly journal that explores the psychological aspects of computer use. It covers original theoretical works, research reports, literature reviews, and software and book reviews. The journal examines both the use of computers in psychology, psychiatry, and related fields, and the psychological impact of computer use on individuals, groups, and society. Articles discuss topics such as professional practice, training, research, human development, learning, cognition, personality, and social interactions. It focuses on human interactions with computers, considering the computer as a medium through which human behaviors are shaped and expressed. Professionals interested in the psychological aspects of computer use will find this journal valuable, even with limited knowledge of computers.
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