Thong Q. Ho , Linh T-P. Nguyen , Ulrike Grote , Dil B. Rahut , Tetsushi Sonobe , Thanh T. Nguyen
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Gender and generosity: How contribution information triggers solidarity behavior during a crisis
The COVID-19 pandemic has shown how important solidarity and prosocial behavior are in society. However, it is not well understood how solidarity behavior can be encouraged in such extreme cases. This study investigates the effect of activating crisis concerns and contribution information on solidarity perception and behavior using an experimental survey of 1,259 respondents in 2022 from Vietnam. Our findings reveal that (i) there exists a perception-actual behavior gap as the available information is not able to promote solidarity behavior, (ii) activating concerns about the impact of a crisis, i.e., COVID-19, does not trigger prosocial perception and behavior, (iii) contribution information improves solidarity perception, and (iv) females tend to donate more than their male counterparts. When aiming to promote solidarity behavior, it is important to be aware of the prosocial perception-behavior gap, and consider different strategies for males and females, including paying more attention to evoking moral emotions in women.
期刊介绍：
The Journal of Behavioral and Experimental Economics (formerly the Journal of Socio-Economics) welcomes submissions that deal with various economic topics but also involve issues that are related to other social sciences, especially psychology, or use experimental methods of inquiry. Thus, contributions in behavioral economics, experimental economics, economic psychology, and judgment and decision making are especially welcome. The journal is open to different research methodologies, as long as they are relevant to the topic and employed rigorously. Possible methodologies include, for example, experiments, surveys, empirical work, theoretical models, meta-analyses, case studies, and simulation-based analyses. Literature reviews that integrate findings from many studies are also welcome, but they should synthesize the literature in a useful manner and provide substantial contribution beyond what the reader could get by simply reading the abstracts of the cited papers. In empirical work, it is important that the results are not only statistically significant but also economically significant. A high contribution-to-length ratio is expected from published articles and therefore papers should not be unnecessarily long, and short articles are welcome. Articles should be written in a manner that is intelligible to our generalist readership. Book reviews are generally solicited but occasionally unsolicited reviews will also be published. Contact the Book Review Editor for related inquiries.
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