Evaluating Audience Attitudes Towards Chinese National Orchestra Concerts

This study aims to assess audience attitudes towards Chinese National Orchestra concerts. Quantitative research methodology was adopted, and the sample was determined using convenience sampling, with 514 Chinese National Orchestra concert consumers in China selected as the study sample through an online questionnaire. The questionnaire consisted of five questions and was scored on a 5-point Likert scale with a reliability of 0.918. Descriptive analysis was used to analyses the data. The results confirmed that the overall attitude of the audience towards national orchestra concerts was moderate. A pleasant experience is the most prominent manifestation of positive audience attitudes. This therefore provides valuable input for managers to develop and implement strategies to encourage consumers to purchase tickets to go to National Orchestra concerts.