超越天桥：COVID-19 期间时装电影中的推理设计

Global Fashion Management Conference Pub Date : 2024-07-11 DOI:10.15444/gfmc2024.06.09.04

Mónica Mara Lopes, Shimabukuro Sandes Fábio, José Damásio Manuel

{"title":"超越天桥：COVID-19 期间时装电影中的推理设计","authors":"Mónica Mara Lopes, Shimabukuro Sandes Fábio, José Damásio Manuel","doi":"10.15444/gfmc2024.06.09.04","DOIUrl":null,"url":null,"abstract":"This article examines how fashion brands utilize speculative design in fashion films to innovate communication and strengthen brand identity during the COVID-19 pandemic. Through analysis of three films, highlights speculative design's effectiveness in creating culturally resonant, future-oriented narratives that enhance brand positioning and emotional engagement with consumers.","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"128 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"BEYOND THE RUNWAY: EMBRACING SPECULATIVE DESIGN IN FASHION FILMS DURING COVID-19\",\"authors\":\"Mónica Mara Lopes, Shimabukuro Sandes Fábio, José Damásio Manuel\",\"doi\":\"10.15444/gfmc2024.06.09.04\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article examines how fashion brands utilize speculative design in fashion films to innovate communication and strengthen brand identity during the COVID-19 pandemic. Through analysis of three films, highlights speculative design's effectiveness in creating culturally resonant, future-oriented narratives that enhance brand positioning and emotional engagement with consumers.\",\"PeriodicalId\":243868,\"journal\":{\"name\":\"Global Fashion Management Conference\",\"volume\":\"128 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-07-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Global Fashion Management Conference\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15444/gfmc2024.06.09.04\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Fashion Management Conference","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15444/gfmc2024.06.09.04","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

本文探讨了在 COVID-19 大流行期间，时尚品牌如何利用时尚电影中的推理设计来创新传播方式并强化品牌形象。通过对三部电影的分析，强调了推理设计在创造文化共鸣、面向未来的叙事方面的有效性，从而加强品牌定位和与消费者的情感互动。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

BEYOND THE RUNWAY: EMBRACING SPECULATIVE DESIGN IN FASHION FILMS DURING COVID-19

This article examines how fashion brands utilize speculative design in fashion films to innovate communication and strengthen brand identity during the COVID-19 pandemic. Through analysis of three films, highlights speculative design's effectiveness in creating culturally resonant, future-oriented narratives that enhance brand positioning and emotional engagement with consumers.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Global Fashion Management Conference

自引率

0.00%

发文量