Cristina M. Gilstrap, Thomas Weber, Curt A. Gilstrap
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NAVIGATING THE UNKNOWN: HOW HEALTHCARE ENTREPRENEURS MANAGE UNCERTAINTY
Healthcare entrepreneurs (HCEs) develop and implement solutions to improve processes, structures, and practices. Unfortunately, they also operate in environments with multiple levels of uncertainty because of their industry’s unpredictable, nonlinear, and risk-averse features. Moreover, entrepreneurial uncertainty has been underexplored in the healthcare context. This empirical study examines HCEs’ uncertainty management processes throughout the entrepreneurial process. In-depth interviews were conducted with 25 for-profit and social HCEs across nine sectors in nineteen different states within the United States. We used a mixed methods qualitative approach to analyze, interpret and visualize data, including constant comparative and lexical analyses. Interview data reveals HCEs experience five major uncertainties and utilize distinct strategies to manage those uncertainties. Findings highlight the effect of external environmental conditions on HCEs’ uncertainty, the complexity and interconnectedness of HCEs’ uncertainties, their willingness to utilize a wide repertoire of strategies to cope with uncertainty, and communication’s central role in the management process. We provide practical advice to improve educational, training and professional development initiatives for aspiring, novice and experienced HCEs.
期刊介绍:
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.