Yu-Min Wang, Chung-Lun Wei, Hsin‐Hui Lin, Yi-Shun Wang
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引用次数: 0
摘要
本研究通过整合计划行为理论(TPB)和创新扩散理论(DOI)来确定互联网创业承诺的决定因素。研究假设了六个决定因素--相对优势/感知可取性、复杂性、兼容性、态度、主观规范和感知行为控制/感知可行性--以及两个调节因素:工作类型和个人创新性。研究模型采用多元回归分析法对从 220 名受访者那里收集到的数据进行了实证检验。研究结果支持将 TPB 和 DOI 结合起来分析互联网创业承诺的决定因素。然而,这六个决定因素的重要性因工作类型和个人创新能力而异。教育工作者、政策制定者和风险投资者可以利用研究结果,根据个人的不同特点,设计出适合个人的培养计划和课程,以增强互联网创业承诺。
What Drives Internet Entrepreneurial Commitment in Taiwan
This study identifies the determinants of Internet entrepreneurial commitment by integrating the theory of planned behavior (TPB) and diffusion of innovation theory (DOI). It hypothesizes six determinants—relative advantage/perceived desirability, complexity, compatibility, attitude, subjective norm, and perceived behavioral control/perceived feasibility—alongside two moderators: job type and personal innovativeness. The research model was empirically tested with data collected from 220 respondents using multiple regression analysis. The findings endorse the integration of TPB and DOI in analyzing Internet entrepreneurial commitment determinants. However, the significance of these six determinants varies according to job type and personal innovativeness. Educators, policy makers, and venture investors can use the findings to design fostering programs and curriculums that are customized to individuals according to their different personal characteristics to enhance Internet entrepreneurial commitment.
期刊介绍:
ACS Applied Electronic Materials is an interdisciplinary journal publishing original research covering all aspects of electronic materials. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials science, engineering, optics, physics, and chemistry into important applications of electronic materials. Sample research topics that span the journal's scope are inorganic, organic, ionic and polymeric materials with properties that include conducting, semiconducting, superconducting, insulating, dielectric, magnetic, optoelectronic, piezoelectric, ferroelectric and thermoelectric.
Indexed/Abstracted:
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