台湾互联网创业承诺的驱动因素

IF 3.6 3区管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Organizational and End User Computing Pub Date : 2024-07-24 DOI:10.4018/joeuc.348956

Yu-Min Wang, Chung-Lun Wei, Hsin‐Hui Lin, Yi-Shun Wang

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引用次数: 0

摘要

本研究通过整合计划行为理论（TPB）和创新扩散理论（DOI）来确定互联网创业承诺的决定因素。研究假设了六个决定因素--相对优势/感知可取性、复杂性、兼容性、态度、主观规范和感知行为控制/感知可行性--以及两个调节因素：工作类型和个人创新性。研究模型采用多元回归分析法对从 220 名受访者那里收集到的数据进行了实证检验。研究结果支持将 TPB 和 DOI 结合起来分析互联网创业承诺的决定因素。然而，这六个决定因素的重要性因工作类型和个人创新能力而异。教育工作者、政策制定者和风险投资者可以利用研究结果，根据个人的不同特点，设计出适合个人的培养计划和课程，以增强互联网创业承诺。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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What Drives Internet Entrepreneurial Commitment in Taiwan

This study identifies the determinants of Internet entrepreneurial commitment by integrating the theory of planned behavior (TPB) and diffusion of innovation theory (DOI). It hypothesizes six determinants—relative advantage/perceived desirability, complexity, compatibility, attitude, subjective norm, and perceived behavioral control/perceived feasibility—alongside two moderators: job type and personal innovativeness. The research model was empirically tested with data collected from 220 respondents using multiple regression analysis. The findings endorse the integration of TPB and DOI in analyzing Internet entrepreneurial commitment determinants. However, the significance of these six determinants varies according to job type and personal innovativeness. Educators, policy makers, and venture investors can use the findings to design fostering programs and curriculums that are customized to individuals according to their different personal characteristics to enhance Internet entrepreneurial commitment.

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来源期刊

Journal of Organizational and End User Computing COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

6.00

自引率

9.20%

发文量

期刊介绍： The Journal of Organizational and End User Computing (JOEUC) provides a forum to information technology educators, researchers, and practitioners to advance the practice and understanding of organizational and end user computing. The journal features a major emphasis on how to increase organizational and end user productivity and performance, and how to achieve organizational strategic and competitive advantage. JOEUC publishes full-length research manuscripts, insightful research and practice notes, and case studies from all areas of organizational and end user computing that are selected after a rigorous blind review by experts in the field.