社交媒体与青少年饮用酒精饮料的欲望

Francisco Vicente Sales Melo, A. A. F. Freitas
{"title":"社交媒体与青少年饮用酒精饮料的欲望","authors":"Francisco Vicente Sales Melo, A. A. F. Freitas","doi":"10.5585/remark.v23i3.23606","DOIUrl":null,"url":null,"abstract":"Purpose: The consumption of alcoholic beverages and their exposure on social media is becoming more common among teenagers. From an exhibition of youngsters showing alcoholic beverages in social media, we analyzed the social, familiar, and attitudinal contexts related to the use of the said social media and the desire to consume alcoholic beverages.\nMethod: Based on a sample of Brazilian teenagers, a survey was developed, in which part of the data collection was made from an almost-experimental model.\nResults: Results revealed that teenagers’ exposure to alcoholic beverages on social media stimulates the desire to drink in those who see those posts, and this desire can increase when positive attitudes are depicted and injunctive norms are high.\nTheoretical contributions: This research aims to support the literature to confirm that social media tends to have an influence on earlier alcoholism. Furthermore, the study advances by revealing that injunctive norms influence more on the desire to consume alcoholic beverages by young people than extreme peer orientation.\nOriginality: Unlike previous studies, this research provides evidence that injunctive norms significantly influence the behavior of adolescents, especially when the topic is alcohol consumption and self-display on social media.\nManagement or social implications: The study provides several transformative proposals regarding media education relevant to public and private organizations.\n","PeriodicalId":506809,"journal":{"name":"ReMark - Revista Brasileira de Marketing","volume":"20 3","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Social media and teenagers’ desire to consume alcoholic beverages\",\"authors\":\"Francisco Vicente Sales Melo, A. A. F. Freitas\",\"doi\":\"10.5585/remark.v23i3.23606\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose: The consumption of alcoholic beverages and their exposure on social media is becoming more common among teenagers. From an exhibition of youngsters showing alcoholic beverages in social media, we analyzed the social, familiar, and attitudinal contexts related to the use of the said social media and the desire to consume alcoholic beverages.\\nMethod: Based on a sample of Brazilian teenagers, a survey was developed, in which part of the data collection was made from an almost-experimental model.\\nResults: Results revealed that teenagers’ exposure to alcoholic beverages on social media stimulates the desire to drink in those who see those posts, and this desire can increase when positive attitudes are depicted and injunctive norms are high.\\nTheoretical contributions: This research aims to support the literature to confirm that social media tends to have an influence on earlier alcoholism. Furthermore, the study advances by revealing that injunctive norms influence more on the desire to consume alcoholic beverages by young people than extreme peer orientation.\\nOriginality: Unlike previous studies, this research provides evidence that injunctive norms significantly influence the behavior of adolescents, especially when the topic is alcohol consumption and self-display on social media.\\nManagement or social implications: The study provides several transformative proposals regarding media education relevant to public and private organizations.\\n\",\"PeriodicalId\":506809,\"journal\":{\"name\":\"ReMark - Revista Brasileira de Marketing\",\"volume\":\"20 3\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-07-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ReMark - Revista Brasileira de Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5585/remark.v23i3.23606\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ReMark - Revista Brasileira de Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5585/remark.v23i3.23606","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

目的:酒精饮料的消费和在社交媒体上的曝光在青少年中越来越普遍。从青少年在社交媒体上展示酒精饮料的展览中,我们分析了与使用上述社交媒体和消费酒精饮料的欲望有关的社会、熟悉和态度背景:方法:以巴西青少年为样本,开展了一项调查,其中部分数据的收集采用了近似实验的模式:结果表明,青少年在社交媒体上接触酒精饮料会刺激看到这些帖子的人的饮酒欲望,而当正面态度被描述且强制规范较高时,这种欲望会增强:本研究旨在为文献提供支持,证实社交媒体往往会对早期酗酒产生影响。此外,本研究还揭示了强制规范比极端的同伴导向更能影响青少年对酒精饮料的消费欲望:与以往研究不同的是,本研究提供了证据,证明强制规范对青少年的行为有重大影响,尤其是当主题是饮酒和在社交媒体上自我展示时:管理或社会影响:这项研究为公共和私营机构的媒体教育提供了一些变革性建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social media and teenagers’ desire to consume alcoholic beverages
Purpose: The consumption of alcoholic beverages and their exposure on social media is becoming more common among teenagers. From an exhibition of youngsters showing alcoholic beverages in social media, we analyzed the social, familiar, and attitudinal contexts related to the use of the said social media and the desire to consume alcoholic beverages. Method: Based on a sample of Brazilian teenagers, a survey was developed, in which part of the data collection was made from an almost-experimental model. Results: Results revealed that teenagers’ exposure to alcoholic beverages on social media stimulates the desire to drink in those who see those posts, and this desire can increase when positive attitudes are depicted and injunctive norms are high. Theoretical contributions: This research aims to support the literature to confirm that social media tends to have an influence on earlier alcoholism. Furthermore, the study advances by revealing that injunctive norms influence more on the desire to consume alcoholic beverages by young people than extreme peer orientation. Originality: Unlike previous studies, this research provides evidence that injunctive norms significantly influence the behavior of adolescents, especially when the topic is alcohol consumption and self-display on social media. Management or social implications: The study provides several transformative proposals regarding media education relevant to public and private organizations.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信