使用 ChatGPT 获取购物信息的意向决定因素

IF 4.4 Q2 BUSINESS
Mohammad Iranmanesh, Madugoda Gunaratnege Senali, M. Ghobakhloo, B. Foroughi, Elahe Yadegaridehkordi, Nagaletchimee Annamalai
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Determinants of intention to use ChatGPT for obtaining shopping information
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来源期刊
CiteScore
6.80
自引率
6.70%
发文量
37
期刊介绍: The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.
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