L. Ruiz-Fernández, B. Marco‐Lajara, P. Seva-Larrosa, Javier Martínez‐Falcó
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Dynamic capabilities driving hotel innovations and competitive advantage: The moderating effect of hotel chain affiliation
Understanding the microfoundations that boost hotel innovation and how it affects competitive advantage is a current controversial topic debated by both academics and practitioners. The aim of this study is to shed light on the mechanisms that foster hotel innovations (differentiating between service, process, and organizational innovation) to improve their competitive advantage in terms of cost and differentiation. Based on a sample of 212 Spanish hotels, our empirical results find a positive and chain-moderated influence of dynamic capabilities (sensing, seizing, and reconfiguring) on different types of hotel innovations. Furthermore, while service, process, and organizational innovation are positively related to the improvement of differentiation competitive advantage, only process innovation is significantly related to cost competitive advantage. This research makes a useful contribution to both academic literature and professional hotel managers, who should be attentive to the microfoundations of dynamic capabilities and hotel innovation.
期刊介绍:
Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management