移情、认同和道德品牌对可持续本地食品消费的影响

IF 8.3 2区 管理学 Q1 BUSINESS
Satoru Tamaki
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引用次数: 0

摘要

本研究阐明了以道德品牌为重点的可持续本地食品消费途径。文献表明,道德品牌促进了持续的本地食品消费,然而,购买因素的结构和影响尚未完全阐明。本文构建了一个模型,在该模型中,基于同理心的社会责任和自我认同推动了本地食品的购买,而道德品牌的购买影响了消费者对零售商道德的认知。该模型通过问卷调查和三年来消费者购买道德品牌本地食品的实际购买数据进行了检验。结果表明,购买本地食品,尤其是道德品牌食品,会受到消费者基于同理心的社会责任自我认同的影响,而自我导向的购买行为会增强消费者对零售商道德的感知。本文讨论了验证模型对本地食品和道德消费研究的理论意义,以及道德品牌对努力实现可持续发展的组织的实际意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Impacts of empathy, identity, and ethical branding on sustainable local food consumption

This study clarifies the pathway to sustainable local food consumption highlighting ethical branding. Literature suggests that ethical brands promote continuous local food consumption, however, the structure of purchasing factors and impact has not been fully elucidated. A model is constructed in which empathy-based social responsibility and self-identity drive the purchase of local food, and ethical brand purchasing influences consumers’ perception of retailers’ ethics. The model is tested using a questionnaire survey and three years of actual purchase data on consumer purchases of ethically branded local foods. Results show that purchasing local food products, especially ethically branded ones, is mediated by consumers’ self-identity toward social responsibility based on empathy, and self-oriented purchasing enhances consumers’ perception of retailers’ ethics. Theoretical implications of the validated model for the studies on local food and ethical consumption, and the practical implications of ethical branding for organizations striving for sustainable development, are discussed.

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来源期刊
CiteScore
17.20
自引率
16.30%
发文量
189
期刊介绍: Corporate Social Responsibility and Environmental Management is a journal that publishes both theoretical and practical contributions related to the social and environmental responsibilities of businesses in the context of sustainable development. It covers a wide range of topics, including tools and practices associated with these responsibilities, case studies, and cross-country surveys of best practices. The journal aims to help organizations improve their performance and accountability in these areas. The main focus of the journal is on research and practical advice for the development and assessment of social responsibility and environmental tools. It also features practical case studies and evaluates the strengths and weaknesses of different approaches to sustainability. The journal encourages the discussion and debate of sustainability issues and closely monitors the demands of various stakeholder groups. Corporate Social Responsibility and Environmental Management is a refereed journal, meaning that all contributions undergo a rigorous review process. It seeks high-quality contributions that appeal to a diverse audience from various disciplines.
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