员工在社交网站上担任大使的组织先决条件

IF 2.8 2区 心理学 Q2 PSYCHOLOGY, SOCIAL
Anne-Marie van Prooijen, Coen Wirtz, Naomi Ellemers
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引用次数: 0

摘要

希望提高自身声誉的组织越来越依赖于社交网络信息--例如来自员工的信息--而不是通过正式沟通来控制。本研究旨在探讨员工在其社交网站(SNS)上分享有关其组织的正面信息的意愿与组织特征和活动之间的关系。具体来说,我们研究了员工在社交网站上的大使身份是否与社会评价的两个关键维度有关:感知到的组织道德和能力。三项研究结果表明,组织特征可以激励员工在网上支持他们的组织。在不同的样本和衡量标准中,员工对组织道德的评价比对组织能力的评价更能在统计学上预测其网络大使身份。组织认同而非外部声望是组织道德对网络大使效应的中介。这表明,感知到的组织道德与员工在 SNS 上支持其组织的内在动机有关。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Organisational antecedents of employee ambassadorship on social network sites

Organisational antecedents of employee ambassadorship on social network sites

Organisations seeking to enhance their reputation increasingly depend on social network messages—for instance, from employees—instead of being able to control this through their formal communications. The present research aimed to examine how employees’ willingness to share positive messages about their organisation on their social network sites (SNS) relates to organisational features and activities. Specifically, we examined whether employee ambassadorship on SNS relates to two key dimensions of social evaluation: perceived organisational morality and competence. Results of three studies suggest that organisational features can motivate employees to support their organisation online. Across different samples and measures, employee evaluations of organisational morality were a stronger statistical predictor of online ambassadorship than their evaluations of organisational competence. Organisational identification, not external prestige, mediated the effect of organisational morality on online ambassadorship. This suggests that perceived organisational morality relates to intrinsic motives of employees to support their organisation on SNS.

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来源期刊
CiteScore
6.10
自引率
7.70%
发文量
84
期刊介绍: Topics covered include, among others, intergroup relations, group processes, social cognition, attitudes, social influence and persuasion, self and identity, verbal and nonverbal communication, language and thought, affect and emotion, embodied and situated cognition and individual differences of social-psychological relevance. Together with original research articles, the European Journal of Social Psychology"s innovative and inclusive style is reflected in the variety of articles published: Research Article: Original articles that provide a significant contribution to the understanding of social phenomena, up to a maximum of 12,000 words in length.
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