数据驱动的筹资:医学教育战略计划》。

IF 3.2 Q1 EDUCATION, SCIENTIFIC DISCIPLINES
Alireza Jalali, Jacline Nyman, Ouida Loeffelholz, Chantelle Courtney
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引用次数: 0

摘要

无标签:包括医学院在内的高等教育机构越来越依赖于筹款来弥补资金缺口和支持其使命。本文就数据驱动的筹款策略提出了自己的观点,概述了有效规划的 4 步方法,同时考虑了道德影响。本文概述了制定有效、端到端、数据驱动型筹款计划的 4 个步骤,强调了数据收集、数据分析、目标确立和有针对性的战略制定这几个关键阶段。通过利用内部和外部数据,学校可以制定有针对性的外联计划,与潜在捐赠者产生共鸣。然而,筹款过程必须以道德考虑为基础。道德方面的挑战,尤其是在为感激的病人筹款时,必须采取透明和诚实的做法,优先考虑捐赠者和受益者的权利,并维护公众的信任。本文阐述了数据驱动战略在医学教育筹款中的关键作用。它强调将全面的数据分析与道德考量相结合,以加强医学院的筹款工作。通过将数据分析与筹款最佳实践相结合并确保道德实践,医疗机构可以确保财政支持,并与捐赠者群体建立持久的、基于信任的关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Data-Driven Fundraising: Strategic Plan for Medical Education.

Unlabelled: Higher education institutions, including medical schools, increasingly rely on fundraising to bridge funding gaps and support their missions. This paper presents a viewpoint on data-driven strategies in fundraising, outlining a 4-step approach for effective planning while considering ethical implications. It outlines a 4-step approach to creating an effective, end-to-end, data-driven fundraising plan, emphasizing the crucial stages of data collection, data analysis, goal establishment, and targeted strategy formulation. By leveraging internal and external data, schools can create tailored outreach initiatives that resonate with potential donors. However, the fundraising process must be grounded in ethical considerations. Ethical challenges, particularly in fundraising with grateful medical patients, necessitate transparent and honest practices prioritizing donors' and beneficiaries' rights and safeguarding public trust. This paper presents a viewpoint on the critical role of data-driven strategies in fundraising for medical education. It emphasizes integrating comprehensive data analysis with ethical considerations to enhance fundraising efforts in medical schools. By integrating data analytics with fundraising best practices and ensuring ethical practice, medical institutions can ensure financial support and foster enduring, trust-based relationships with their donor communities.

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来源期刊
JMIR Medical Education
JMIR Medical Education Social Sciences-Education
CiteScore
6.90
自引率
5.60%
发文量
54
审稿时长
8 weeks
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