患者文本评论和偏好估计

IF 2.5 3区 管理学 Q3 BUSINESS
Nah Lee, Richard Staelin
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引用次数: 0

摘要

本文的目的是说明如何利用客户的文字评论来确定 (a) 消费者对产品的偏好因素,以及 (b) 这些因素对消费者对产品体验的总体评价的影响程度。作者利用谷歌上约 317k 条关于美国急症护理医院的患者评论来实现这一目标。他们首先使用自然语言处理技术对文本进行了分析,发现 11 个有价值的主题很好地描述了医疗保健体验的类型。然后,在描述了这些评论的结构后,他们使用回归分析估计了每种类型的经历对患者总体评价的影响程度,并调整了与主要讨论主题相关的晕轮效应,因为晕轮效应有可能影响其他讨论经历的影响。最后,作者从这些分析中提出了许多对管理具有重要意义的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Patient text reviews and preference estimation

The goal of this paper is to illustrate how customer text reviews can be used to identify (a) the factors underlying consumers’ preference for a product offering and (b) the magnitude of each of these factors on the consumers’ overall assessment of the product offering experience. The authors do this using approximately 317k Google patient reviews for U.S. acute care hospitals. They first analyze the texts using Natural Language Processing and find eleven valenced topics well-describe the types of healthcare experiences. Then, after describing the structure of these reviews, they use regression analysis to estimate the magnitude of each type of experience on the patient’s overall evaluation of the experience after adjusting for any halo effect associated with the dominantly discussed topic, which has the potential of influencing the impact of the other discussed experiences. The authors conclude by providing numerous managerially significant insights coming from these analyses.

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来源期刊
Marketing Letters
Marketing Letters BUSINESS-
CiteScore
5.90
自引率
5.60%
发文量
51
期刊介绍: Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter paper (under 5,000 words including abstract, main text and references, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results. The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing. Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management. The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics. Officially cited as: Mark Lett
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