游客对在旅游目的地使用共享乘车服务的接受程度："享乐主义 "与 "优裕主义"、"技术癖 "与 "技术恐惧症

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Cities Pub Date : 2024-07-23 DOI:10.1108/ijtc-04-2024-0090

Halimin Herjanto, Muslim Amin, Faizan Ali, Cihan Coganogulu, Muslim A. A. Djalil

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引用次数: 0

摘要

目的本研究旨在探讨情感态度和技术态度如何影响游客使用共享乘车服务的意愿。作者还探讨了感知自由度和数字素养对这些关系的调节作用。作者采用便利抽样法向受访者发放问卷，共收集到 258 份回复。结果显示，"享乐主义"、"幸福主义"、"技术癖 "和 "技术恐惧症 "对游客使用共享乘车服务的意向有着不同的影响。研究局限/意义本研究在以往研究的基础上，调查了幸福感的各个方面如何影响游客使用共享乘车服务的意愿。原创性/价值本研究通过整合情感态度（幸福感和快乐感）和技术采用态度（技术癖和技术恐惧症）这两个维度来研究它们对游客使用共享乘车服务意愿的影响，为现有的共享乘车文献做出了贡献。

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Tourist acceptance of using ride-sharing services in a tourism destination: hedonia vs eudaimonia and technophilia vs technophobia

Purpose

This study aims to examine how affective and technological attitudes influence tourists’ intentions to use ride-sharing services. The authors also explore the moderating effects of perceived freedom and digital literacy on these relationships.

Design/methodology/approach

The sample consisted of local and international tourists using ride-sharing services in Bali, Indonesia. The authors used convenience sampling to distribute questionnaires to the respondents, collecting 258 responses. Out of these, 222 responses were fully completed and suitable for analysis.

Findings

The results revealed that hedonia, eudaimonia, technophilia and technophobia each differently influence tourists’ intentions to use ride-sharing services. Perceived freedom and digital literacy moderate the strength of these relationships.

Research limitations/implications

This research builds on previous studies by investigating how various aspects of happiness affect tourists' intentions to use ride-sharing services. It also emphasizes the role of perceived freedom and digital literacy in moderating the relationship between happiness, technology adoption attitudes and ride-sharing intentions.

Originality/value

This study contributes to the existing ride-sharing literature by integrating two dimensions of affective attitude (hedonia and eudaimonia) and technology adoption attitude (technophilia and technophobia) to examine their effects on tourists’ intentions to use ride-sharing services.

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来源期刊

International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.90

自引率

11.50%

发文量

期刊介绍： A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.