Digitalization of education as a cultural value

Education is an indicator of global transformations taking place in the world and a source of social progress. The relevance of the research is due to the emerging scientific contradiction, which requires resolution, between the active process of digitalization of all spheres of human life and the potential capabilities of the educational institution to effectively implement digital services in the educational process. The problem of the research is to find an answer to the question: what are the main vectors of digitalization of education in modern conditions as a cultural value? The goal of the research is to reveal key directions of digitalization of education as basic guidelines for its quality in modern conditions. The research methods used are analysis, deduction, generalization, survey.The Research results: the dominant directions of the digitalization process of modern education have been revealed and the key trends in the digital transformation of education have been identified; the range of ICT within the framework of academic disciplines in universities in physical education and sports has been argued; factors that impede the spread of digital educational technologies have been systematized.Key conclusions: the dominant directions of the process of digitalization of education are introduction of digital programs for monitoring student progress, transfer of information, development of online learning, systems for universal student identification, design of digital models of educational institutions. ICT used in physical education and sports classes are an interactive whiteboard, a multimedia projector, electronic textbooks, preparation and demonstration of videos of the training process, etc. Factors hindering the spread of digital educational technologies are the demand for the development of special teaching materials for methodological support of the use of digital resources in the educational process; teachers’ conservatism towards digital innovations, etc.