Catalysts of digital excellence: Unraveling the threads of connectivity, embedment, and visibility in enterprise social media for enhanced task and innovative performances

In an era characterized by rapid digital transformation, this research delves into the intricate dynamics of enterprise social media (ESM) ubiquitous connectivity, drawing on the influential framework of social cognitive theory (SCT), we unravel the complex relationships among compatibility, presenteeism, ESM-enabled embeddedness, and the visibility of digital interactions, shedding light on how these factors collectively shape task performance and innovative contributions in the contemporary hybrid work landscape. By incorporating SCT into our research model, we not only enhance the theoretical underpinning but also respond to the imperative of understanding how individual cognition and observational learning impact behaviors in digital work environments. Data is collected from 467 participants from China. Results indicated that ESM-enabled embeddedness mediates the connection between presenteeism and both digital-enabled task performance, digital-enabled innovative performance. Findings conformed that ESM-enabled embeddedness mediates the connection between compatibility and both digital-enabled task performance, digital-enabled innovative performance. ESM visibility strengthens the connection between ubiquitous connectivity (presenteeism, compatibility) and ESM-enabled embeddedness. In addition, results also indicated that ESM visibility moderates the mediation effect of ESM-enabled embeddedness between the dimensions of ESM ubiquitous connectivity (presenteeism) and both digital-enabled task performance, digital-enabled innovative performance. In contrast, ESM visibility did not moderates the mediation effect of ESM-enabled embeddedness between the dimensions of ESM ubiquitous connectivity (compatibility) and both digital-enabled task performance, digital-enabled innovative performance. This study not only contributes depth to ESM literature but also lays the groundwork for future research endeavors, encouraging exploration of diverse contexts and additional moderating factors to comprehensively grasp the intricate dynamics within modern digital workspaces.