Addressing cultural context is the missing piece in policy solutions to plastic pollution

The dialogue on solutions to plastic pollution to date has largely focussed on targeting commonly found items or areas where large volumes of litter accumulate in the environment. The need to identify better solutions to reduce plastic pollution at the global scale has been highlighted in recent G7 and G20 discussions. Negotiations are underway for a global, legally-binding Plastics Treaty that countries will hopefully agree on, however, the local implementation of the global agreement will be challenging and complex. Cultural norms and values are likely to influence the adoption of new waste disposal practices and rules, and also impact industry and consumer behaviour and compliance more generally. To date, cultural norms and values have not entered the global solution dialogue. If a global treaty to reduce plastic pollution is to succeed, understanding the potential impact of these cultural dimensions on the potential effectiveness of implementing the agreement is crucial. Building upon the cross-culture research, this paper describes the potential impact of failing to consider cultural aspects in the decision-making process and implementation of the Global Plastics Treaty. As Treaty negotiations are underway, actively considering and addressing the influence of culture will contribute to more inclusive Treaty obligations. This in turn could influence new national plans of action, reporting, compliance and monitoring of plastic pollution by signatory member states.