有效宣传分时电价：简单明了

IF 3.8 3区经济学 Q3 ENERGY & FUELS

Utilities Policy Pub Date : 2024-07-06 DOI:10.1016/j.jup.2024.101798

Martina Barjaková , Cameron A. Belton , Karl Purcell , Peter D. Lunn

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引用次数: 0

摘要

使用时间（ToU）电价为消费者和社会带来了重要利益，但有些人可能会发现比其他人更难从中受益。有关 ToU 电价的宣传需要成功地解释其好处和挑战。本文介绍了在爱尔兰对 N = 1300 名消费者进行预登记实验的结果，该实验对有关 ToU 电价的行为知情沟通进行了预先测试。消费者普遍对 ToU 电价持积极态度。强调环境效益提高了年轻参与者的积极性。消费者的理解能力和选择质量并不高，但与国际市场上常用的 24 小时钟表格式相比，以普通表格形式呈现的电价示例会提高消费者的理解能力和选择质量。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Effective communication of time–of–use electricity tariffs: Plain and simple

Time-of-use (ToU) tariffs bring important benefits to consumers and society, but some individuals may find it harder to benefit from them than others. Communication around ToU tariffs needs to explain both benefits and challenges successfully. This article presents results from a pre-registered experiment with N = 1300 consumers in Ireland that pre-tested behaviourally-informed communications on ToU tariffs. Consumers were generally positive towards ToU tariffs. Emphasising environmental benefits enhanced positivity among younger participants. Comprehension and choice quality were modest, but improved when tariff examples were presented in a plain table, compared to 24hour clock formats that are commonly used in the market internationally.

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来源期刊

Utilities Policy ENERGY & FUELS-ENVIRONMENTAL SCIENCES

CiteScore

6.80

自引率

10.00%

发文量

审稿时长

66 days

期刊介绍： Utilities Policy is deliberately international, interdisciplinary, and intersectoral. Articles address utility trends and issues in both developed and developing economies. Authors and reviewers come from various disciplines, including economics, political science, sociology, law, finance, accounting, management, and engineering. Areas of focus include the utility and network industries providing essential electricity, natural gas, water and wastewater, solid waste, communications, broadband, postal, and public transportation services. Utilities Policy invites submissions that apply various quantitative and qualitative methods. Contributions are welcome from both established and emerging scholars as well as accomplished practitioners. Interdisciplinary, comparative, and applied works are encouraged. Submissions to the journal should have a clear focus on governance, performance, and/or analysis of public utilities with an aim toward informing the policymaking process and providing recommendations as appropriate. Relevant topics and issues include but are not limited to industry structures and ownership, market design and dynamics, economic development, resource planning, system modeling, accounting and finance, infrastructure investment, supply and demand efficiency, strategic management and productivity, network operations and integration, supply chains, adaptation and flexibility, service-quality standards, benchmarking and metrics, benefit-cost analysis, behavior and incentives, pricing and demand response, economic and environmental regulation, regulatory performance and impact, restructuring and deregulation, and policy institutions.