揭示农村电子商务格局中的收入差距：来自中国的证据

IF 3.3 2区社会学 Q2 ENVIRONMENTAL SCIENCES

Sustainable Futures Pub Date : 2024-07-05 DOI:10.1016/j.sftr.2024.100243

Jiaxin Du , Chao Zhong , Qiaoling Shi , Zhonghua Zhang

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引用次数: 0

摘要

中国农村电子商务（EC）得到了长足发展，被认为是农村发展的重要工具。然而，由于不同农民群体的角色和收益不同，农村电商的收入效应也不尽相同，这就导致以往的研究可能存在 "均值陷阱"，即用地区农民收入平均值来表示农村电商收益。该研究利用元回归分析法（MRA）发现，收入效应在接触和参与程度较高的积极参与电子商务的少数群体中更为常见。收入增加主要发生在以营销为导向的农民中，对村一级的影响有限，主要是在县一级。

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Unveiling income disparities in rural E-commerce landscape: Evidence from China

China's rural e-commerce (EC) has grown significantly, recognized as a crucial tool for rural development. However, income effects of rural e-commerce vary among different groups of farmers due to their distinct roles and benefits, raising the possibility of a "mean trap" in previous studies whereby regional farmer income averages have been used to indicate rural e-commerce benefits. Using Meta-Regression Analysis (MRA), the study found that the income effect is more common in EC-active minority groups with higher access and participation levels. Enhanced incomes mainly occurred among marketing-oriented farmers, with limited impact at the village level and predominantly at the county level.

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来源期刊

Sustainable Futures Social Sciences-Sociology and Political Science

CiteScore

9.30

自引率

1.80%

发文量

审稿时长

71 days

期刊介绍： Sustainable Futures: is a journal focused on the intersection of sustainability, environment and technology from various disciplines in social sciences, and their larger implications for corporation, government, education institutions, regions and society both at present and in the future. It provides an advanced platform for studies related to sustainability and sustainable development in society, economics, environment, and culture. The scope of the journal is broad and encourages interdisciplinary research, as well as welcoming theoretical and practical research from all methodological approaches.