Fati Ramadhanti, Reinardus Suryandaru, Novi Amelia
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引用次数: 0
摘要
线性消费模式(获取-制造-丢弃)造成了大量污染,损害了生物生态系统和人类健康。循环经济作为一种潜在的工具应运而生,既能继续经济活动,又能减少废物的产生。当今印尼人口主要由千禧一代和 Z 世代成员(55.41%)组成,这些人口的消费将塑造印尼的未来。本研究旨在利用结构方程模型(SEM)调查印尼年轻消费者在循环包装绿色购买行为中的作用。我们收集了 287 名受访者的数据,结果表明绿色自我认同、环保态度和社会化因素对绿色购买意向有积极而显著的影响。研究还发现,绿色购买意向是绿色购买行为的有力预测因素。这项研究对企业、政府和非政府组织具有实际意义。
Green purchase behavior in circular packaging: The case of young consumers in Indonesia
The linear consumption model (take-make-dispose) has resulted in an abundance of pollution that has damaged living ecosystems and human health. The circular economy emerged as a potential tool to continue economic activities while generating less waste. Indonesian populations today majorly consist of millennials and members of generation Z (55.41%), and the consumption of these populations will shape Indonesia's future. This study aims to investigate the role of young consumers in green purchase behavior toward circular packaging in Indonesia by using Structural Equation Model (SEM). We have collected data from 287 respondents, and our results point to the positive and significant influence of green self-identity, environmental attitude, and socialization agents toward green purchase intention. Green purchase intention is also found to be a strong predictor of green purchasing behavior. This study presents practical implications for organizations as well as governments and NGOs.