消费者的现金持有量:感知货币特征的作用

IF 8.6 2区 管理学 Q1 BUSINESS
Jan Acedański, Grzegorz Maciejewski, Jacek Pietrucha
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引用次数: 0

摘要

这项研究探讨了为什么通常在销售点使用电子支付的消费者仍然携带现金,并通过考虑现金的额外特征(消费者认为的)来解释现金需求的惯性。这项研究的动机是,尽管电子支付越来越重要,但为什么现金仍然是货币需求的重要组成部分,这一问题的讨论越来越多。这项研究的重点是消费者的心理因素和他们对现金某些特征的看法,这些特征使现金成为一种有吸引力的额外选择,以防万一。在对波兰消费者进行调查的过程中收集了一些数据,并根据这些数据建立了结构方程模型来验证假设。结果显示,现金成为了消费者的一种备用解决方案,"以备不时之需",以扩大个人支付的自由度和灵活性,并抵御与电子支付相关的各种潜在限制和威胁。消费者将现金作为一种额外的选择取决于三个关键因素:对现金的态度,尤其是现金所提供的灵活性;不寻常的购买情况;以及作为调节因素的银行卡或移动支付风险感知。在关于现金未来的讨论中,研究支持这样一种观点,即现金在现代支付系统中占有一席之地,尽管它扮演着不同的角色。现金是一种支持性的备用解决方案。取消现金会大大降低消费者的福利。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Cash holding by consumers: The role of the perceived characteristics of money

This study examined why consumers who typically pay electronically at points of sale still carry cash and explained the inertia of demand for cash by considering the additional (perceived by consumers) characteristics of cash. The research was motivated by the growing discussion on why cash, despite the increasing importance of e-payments, remains a significant part of the demand for money. The study focused on psychological factors and consumers' perceptions of certain features of cash, which make it an attractive additional option for precautionary reasons, and therefore, explored beyond the typical discussion of money as a means of payment. The structural equation modeling based on data collected as part of a survey of Polish consumers was used to verify the hypotheses. It was revealed that cash becomes a reserve solution for consumers, which is kept “just in case” to expand the scope of personal freedom and flexibility in making payments and protect against various potential restrictions and threats related to e-payments. Consumers' holding of cash as an additional option depends on three key factors: attitude toward cash, particularly the flexibility it offers, unusual purchasing situations, and perceived card or mobile payment risk, considered as a moderator. In the debate on the future of cash, the study supports the position that cash has a place in the modern payment system, although it plays a different role. Cash is a supportive backup solution. Eliminating cash significantly reduces consumer welfare.

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来源期刊
CiteScore
13.60
自引率
23.20%
发文量
119
期刊介绍: The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.
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