告诉我更多:研究日本消费者对动物福利认证标签的认知和行为

IF 2.3 Q3 BUSINESS
Nozomi Toyota, Caroline S.L. Tan
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引用次数: 0

摘要

本文旨在研究影响日本消费者对带有动物福利(AW)认证标签的产品的购买意向的因素。设计/方法/途径本文建立了一个概念模型,包括信息量、信任、消费者感知、健康意识、道德规范和购买意向,并使用 513 个日本消费者样本进行了测试。研究结果研究结果证实,信息量、消费者感知和信任有助于消费者购买带有 AW 认证标签的产品。道德规范对消费者感知和购买意向之间的关系有明显的间接影响。原创性/价值这项研究大大有助于我们了解日本消费者对 AW 认证标签的看法,尤其是考虑到在日本围绕这一话题的讨论还很有限。通过强调信息量的重要性,本研究揭示了增强消费者知识如何能够潜在地促进对 AW 食品的需求。此外,它还挑战了关于健康意识和消费者行为意向影响的传统观念,从而拓展了关于健康意识在消费者选择中的作用的讨论。通过这一探索,本研究不仅增强了讨论消费者行为的一致性,还加强了研究成果的连贯性和论证性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Tell me more: examining consumer perception and behavior toward animal welfare certification labels in Japan

Purpose

The purpose of this paper is to examine the factors that influence Japanese consumer purchase intention toward products bearing animal welfare (AW) certification labels.

Design/methodology/approach

A conceptual model was developed with the constructs of informativeness, trust, consumer perception, health consciousness, moral norms and purchase intention and tested using a sample of 513 Japanese consumers. Data were collected using an online panel with the direct effects analyzed using regression while the mediation analysis was performed using Hayes PROCESS macro.

Findings

The findings have confirmed that informativeness, consumer perception and trust contribute to consumer purchase intention of products with AW certification labels. Moral norm has a significant indirect effect on the relationship between consumer perception and intention to purchase. However, health consciousness did not demonstrate any indirect effect on the relationship between consumer perception and intention to purchase.

Originality/value

This study contributes significantly to our understanding of Japanese consumers' perception toward AW certification labels, especially considering the limited discussion surrounding this topic in Japan. By highlighting the importance of informativeness, it sheds light on how enhancing consumer knowledge can potentially boost the demand for AW foods. Moreover, it challenges the conventional belief in the impact of health consciousness and consumer behavioral intention, thereby expanding the discourse on the role of health consciousness in consumer choices. Through this exploration, the study not only enhances consistency in discussing consumer behavior but also strengthens the coherence and argumentation of the research findings.

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来源期刊
CiteScore
6.20
自引率
10.30%
发文量
46
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