调查威胁时代的地方团结和消费者抵制：乌克兰-俄罗斯冲突研究

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2024-06-26 DOI:10.1016/j.jbusres.2024.114796

Alexander Josiassen , Eva Lang , Astrid Nørfelt , Florian Kock , A. George Assaf

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引用次数: 0

摘要

声援受难国家已成为社会讨论和影响的重要话题。本研究以乌克兰-俄罗斯冲突为研究背景，探讨了地方团结的广泛概念性质及其对消费者行为的影响。我们的研究结果表明，地方团结对消费者的抵制行为有重大影响，并推动关键的行为意向，如购买意愿和推荐意愿。此外，研究还发现，感知到的对人类的威胁是地方团结的关键动机。通过对地方团结的全面理解和实证检验，本研究为管理者以及地方和国际政策制定者提供了宝贵的见解。

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Investigating place solidarity and consumer boycotting in threatening times: A study on the Ukraine-Russia conflict

Solidarity with a suffering country has emerged as an important topic of discussion and influence in society. Using the Ukraine–Russia conflict as the research setting, this research explores the broader conceptual nature of place solidarity and its impact on consumer behavior. Our findings reveal that place solidarity significantly influences consumer boycotting behaviors and drives key behavioral intentions, such as willingness to buy and recommend. Moreover, the study finds that perceived threats to humanity are key motivators of place solidarity. By providing a comprehensive understanding and empirical examination of place solidarity, this research offers valuable insights for managers, as well as local and international policymakers.

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.