Exploring complexities of innovation capability in Vietnam’s IT firms: Insights from an integrated MCDM model-based grey theory

This study addresses the complexities of fostering innovative behavior in Vietnam’s IT firms, a critical aspect of maintaining competitive advantage in the rapidly evolving IT sector. Using an integrated Grey theory incorporating Delphi and Decision-Making Trial and Evaluation Laboratory (DEMATEL) methods, we explore the interdependencies among critical factors driving innovation within organizational contexts. The research draws on a comprehensive literature review and insights from 16 Vietnamese experts, identifying 21 critical factors across five dimensions: leadership and vision, culture and environment, learning and development, management and support, and technological resources. Our findings emphasize the paramount importance of visionary leadership and a risk-taking culture in enhancing innovation capability, with technological infrastructure also playing a significant role. Consequently, we recommend that IT companies prioritize visionary leadership and cultivate a culture that embraces risk to bolster innovation ecosystems. Hence, this study contributes significantly to the theoretical discourse on innovation capabilities within IT environments and offers practical recommendations for organizations in emerging markets like Vietnam.