在产品和服务描述中揭示 "人工智能（AI）"技术的存在对购买意向的不利影响：情感信任的中介作用和感知风险的调节作用

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2024-06-19 DOI:10.1080/19368623.2024.2368040

Mesut Cicek, Dogan Gursoy, Lu Lu

引用次数: 0

摘要

虽然在产品描述中出现 "人工智能（AI）"一词可能会被视为该产品具有先进功能和特性的标志，但它也可能会引发对人工智能的恐惧。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk

While the presence of the term “Artificial Intelligence (AI)” in a product description may be viewed as a sign of that product having advanced capabilities and features, it may also trigger fear an...

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.