Melissa Mercincavage , Olivia A. Wackowski , Andrea C. Johnson , William J. Young , Andy S.L. Tan , Cristine D. Delnevo , Andrew A. Strasser , Andrea C. Villanti
{"title":"教育和营销信息与尼古丁和低尼古丁香烟信念的关联。","authors":"Melissa Mercincavage , Olivia A. Wackowski , Andrea C. Johnson , William J. Young , Andy S.L. Tan , Cristine D. Delnevo , Andrew A. Strasser , Andrea C. Villanti","doi":"10.1016/j.ypmed.2024.108056","DOIUrl":null,"url":null,"abstract":"<div><h3>Introduction</h3><p>Widespread misperceptions about nicotine may have unintended effects on public health. We examined associations between existing messages about nicotine or tobacco and beliefs about nicotine and reduced nicotine cigarettes (RNC).</p></div><div><h3>Methods</h3><p>2962 U.S. 18–45-year-olds were randomized in a May 2022 web-based survey to view one of 26 text-based messages about tobacco or nicotine from three sources: ongoing research (<em>n</em> = 8), messages authorized by FDA for VLN cigarettes (<em>n</em> = 6), and FDA's “From Plant to Product to Puff” campaign (<em>n</em> = 12); six messages from FDA's campaign did not reference nicotine and were treated as the reference source. Analyses examined associations between messages, grouped by source and individually, with beliefs about nicotine and RNC addictiveness and harms.</p></div><div><h3>Results</h3><p>Relative to FDA messages that did not reference nicotine, all message sources were associated with greater odds of a correct belief about nicotine (Odds Ratios [ORs] = 1.40–1.87, <em>p</em>'s < 0.01); VLN messages were associated with greater correct beliefs about RNC addictiveness (<em>b</em> = 0.23, <em>p</em> < .05). No campaign produced greater correct beliefs about RNC harms. At the individual level, only five messages were associated with a correct belief about nicotine (ORs = 2.12–2.56, <em>p</em>-values < .01), and one with correct beliefs about RNC harms (<em>b</em> = 1.09, <em>p</em> < .05), vs. the reference message.</p></div><div><h3>Conclusions</h3><p>Few existing messages improved understanding of the risks of nicotine separately from the risks of combustible products. Communication research is needed to promote greater public understanding of nicotine while minimizing unintended effects on nicotine and tobacco use.</p></div>","PeriodicalId":20339,"journal":{"name":"Preventive medicine","volume":null,"pages":null},"PeriodicalIF":4.3000,"publicationDate":"2024-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0091743524002111/pdfft?md5=70f6a78677b57048a528a1dc33ff5981&pid=1-s2.0-S0091743524002111-main.pdf","citationCount":"0","resultStr":"{\"title\":\"Associations of educational and marketing messages with beliefs about nicotine and reduced nicotine cigarettes\",\"authors\":\"Melissa Mercincavage , Olivia A. Wackowski , Andrea C. Johnson , William J. Young , Andy S.L. Tan , Cristine D. Delnevo , Andrew A. Strasser , Andrea C. Villanti\",\"doi\":\"10.1016/j.ypmed.2024.108056\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><h3>Introduction</h3><p>Widespread misperceptions about nicotine may have unintended effects on public health. We examined associations between existing messages about nicotine or tobacco and beliefs about nicotine and reduced nicotine cigarettes (RNC).</p></div><div><h3>Methods</h3><p>2962 U.S. 18–45-year-olds were randomized in a May 2022 web-based survey to view one of 26 text-based messages about tobacco or nicotine from three sources: ongoing research (<em>n</em> = 8), messages authorized by FDA for VLN cigarettes (<em>n</em> = 6), and FDA's “From Plant to Product to Puff” campaign (<em>n</em> = 12); six messages from FDA's campaign did not reference nicotine and were treated as the reference source. Analyses examined associations between messages, grouped by source and individually, with beliefs about nicotine and RNC addictiveness and harms.</p></div><div><h3>Results</h3><p>Relative to FDA messages that did not reference nicotine, all message sources were associated with greater odds of a correct belief about nicotine (Odds Ratios [ORs] = 1.40–1.87, <em>p</em>'s < 0.01); VLN messages were associated with greater correct beliefs about RNC addictiveness (<em>b</em> = 0.23, <em>p</em> < .05). No campaign produced greater correct beliefs about RNC harms. At the individual level, only five messages were associated with a correct belief about nicotine (ORs = 2.12–2.56, <em>p</em>-values < .01), and one with correct beliefs about RNC harms (<em>b</em> = 1.09, <em>p</em> < .05), vs. the reference message.</p></div><div><h3>Conclusions</h3><p>Few existing messages improved understanding of the risks of nicotine separately from the risks of combustible products. Communication research is needed to promote greater public understanding of nicotine while minimizing unintended effects on nicotine and tobacco use.</p></div>\",\"PeriodicalId\":20339,\"journal\":{\"name\":\"Preventive medicine\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.3000,\"publicationDate\":\"2024-06-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S0091743524002111/pdfft?md5=70f6a78677b57048a528a1dc33ff5981&pid=1-s2.0-S0091743524002111-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Preventive medicine\",\"FirstCategoryId\":\"3\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0091743524002111\",\"RegionNum\":2,\"RegionCategory\":\"医学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"MEDICINE, GENERAL & INTERNAL\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Preventive medicine","FirstCategoryId":"3","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0091743524002111","RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"MEDICINE, GENERAL & INTERNAL","Score":null,"Total":0}
Associations of educational and marketing messages with beliefs about nicotine and reduced nicotine cigarettes
Introduction
Widespread misperceptions about nicotine may have unintended effects on public health. We examined associations between existing messages about nicotine or tobacco and beliefs about nicotine and reduced nicotine cigarettes (RNC).
Methods
2962 U.S. 18–45-year-olds were randomized in a May 2022 web-based survey to view one of 26 text-based messages about tobacco or nicotine from three sources: ongoing research (n = 8), messages authorized by FDA for VLN cigarettes (n = 6), and FDA's “From Plant to Product to Puff” campaign (n = 12); six messages from FDA's campaign did not reference nicotine and were treated as the reference source. Analyses examined associations between messages, grouped by source and individually, with beliefs about nicotine and RNC addictiveness and harms.
Results
Relative to FDA messages that did not reference nicotine, all message sources were associated with greater odds of a correct belief about nicotine (Odds Ratios [ORs] = 1.40–1.87, p's < 0.01); VLN messages were associated with greater correct beliefs about RNC addictiveness (b = 0.23, p < .05). No campaign produced greater correct beliefs about RNC harms. At the individual level, only five messages were associated with a correct belief about nicotine (ORs = 2.12–2.56, p-values < .01), and one with correct beliefs about RNC harms (b = 1.09, p < .05), vs. the reference message.
Conclusions
Few existing messages improved understanding of the risks of nicotine separately from the risks of combustible products. Communication research is needed to promote greater public understanding of nicotine while minimizing unintended effects on nicotine and tobacco use.
期刊介绍:
Founded in 1972 by Ernst Wynder, Preventive Medicine is an international scholarly journal that provides prompt publication of original articles on the science and practice of disease prevention, health promotion, and public health policymaking. Preventive Medicine aims to reward innovation. It will favor insightful observational studies, thoughtful explorations of health data, unsuspected new angles for existing hypotheses, robust randomized controlled trials, and impartial systematic reviews. Preventive Medicine''s ultimate goal is to publish research that will have an impact on the work of practitioners of disease prevention and health promotion, as well as of related disciplines.