儿童食品中家长喜闻乐见的营销特征:范围审查》。

IF 4.6 3区 医学 Q1 NUTRITION & DIETETICS
Current Nutrition Reports Pub Date : 2024-09-01 Epub Date: 2024-06-27 DOI:10.1007/s13668-024-00559-3
Alexandra Chung, Kostas Hatzikiriakidis, Florentine Martino, Helen Skouteris
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引用次数: 0

摘要

综述目的本范围界定综述研究了当前有关儿童食品包装正面的父母吸引力营销以及对父母的看法、意图和行为的影响的证据:最新研究结果:确定了 13 项相关研究。儿童食品包装上吸引家长的营销特征包括健康声明、营养声明、非营养声明(如 "天然")、健康外观的产品图像、健康成分的图像以及名人代言。同时,家长们对包装前的营销也很警惕,认为其具有混淆性、欺骗性和误导性。卡通人物和鲜艳的颜色等吸引儿童的营销特点让家长认为产品不健康。总之,本次范围界定审查提供了关于吸引家长的包装正面营销类型的重要见解,并提供了吸引家长的营销特征清单。这些研究结果为制定和实施相关政策提供了支持,这些政策旨在通过加强对儿童食品营销的监管来减少商业因素对儿童饮食的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Characterising Parent-Appeal Marketing on Foods for Children: A Scoping Review.

Purpose of review: This scoping review examines current evidence on parent-appeal marketing on the front-of-pack of food products for children and the impacts on parents' perceptions, intentions, and behaviours.

Recent findings: Thirteen relevant studies were identified. Marketing features on packages of foods for children that appealed to parents include health claims, nutrition claims, non-nutrient claims such as 'natural', healthy-looking product images, images of healthy ingredients, and celebrity endorsements. At the same time, parents were wary of front-of-pack marketing and find it confusing, deceptive, and misleading. Child-appeal marketing features such as cartoon characters and bright colours gave parents the perception that products were unhealthy. Overall, this scoping review offers important insights into the types of front-of-pack marketing that appeal to parents and offers an inventory of parent-appeal marketing features. These findings support the design and implementation of policies that aim to reduce commercial influences on children's diets through stronger regulation of marketing of foods for children.

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来源期刊
Current Nutrition Reports
Current Nutrition Reports Agricultural and Biological Sciences-Food Science
CiteScore
7.70
自引率
2.00%
发文量
59
期刊介绍: This journal aims to provide comprehensive review articles that emphasize significant developments in nutrition research emerging in recent publications. By presenting clear, insightful, balanced contributions by international experts, the journal intends to discuss the influence of nutrition on major health conditions such as diabetes, cardiovascular disease, cancer, and obesity, as well as the impact of nutrition on genetics, metabolic function, and public health. We accomplish this aim by appointing international authorities to serve as Section Editors in key subject areas across the field. Section Editors select topics for which leading experts contribute comprehensive review articles that emphasize new developments and recently published papers of major importance, highlighted by annotated reference lists. We also provide commentaries from well-known figures in the field, and an Editorial Board of more than 25 internationally diverse members reviews the annual table of contents, suggests topics of special importance to their country/region, and ensures that topics and current and include emerging research.
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