Whispered words and organizational dynamics: The nuanced evaluation of gossipers' personality and its effect on workplace advice seeking

Prior research has extensively studied workplace group dynamics within the gossip triad (i.e., sender, receiver, and target). This research shifts the focus to third-party observers outside the gossip triad, examining how they evaluate gossipers and non-gossipers, and whom they turn to for advice. Across five pre-registered experiments (N = 1400), the present work builds on an integrative definition of gossip and provides a functionalist account of observers' nuanced evaluation of gossipers' personality from a global perspective. Observers perceive gossipers as less moral and competent, but more sociable, than non-gossipers (Experiment 1). Consequently, observers are less likely to seek advice from gossipers (vs. non-gossipers) for tasks requiring high morality (e.g., enforcing ethical conduct; Experiment 2a) and high competence (e.g., managing excess inventory; Experiment 2b), yet more likely to do so for tasks requiring high sociability (e.g., organizing a welcome lunch; Experiment 2c). A moderation-of-process approach shows that incidental cues signaling morality, competence, and sociability influence observers' evaluations of and advice-seeking from gossipers (versus non-gossipers) on relevant tasks (Experiments 2a–2c). These findings remain robust in an incentive-compatible setting (Experiment 3). This research advances our understanding of observers' evaluation of gossipers and its implications for workplace advice seeking.