Cheng Chen , Jingshi Kang , Pejman Sajjadi , S. Shyam Sundar
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Preventing users from going down rabbit holes of extreme video content: A study of the role played by different modes of autoplay
The autoplay feature of video platforms is often blamed for users going down rabbit holes of binge-watching extreme content. However, autoplay is not necessarily a passive experience, because users can toggle the feature off if they want. While the automation aspect is passive, the toggle option signals interactivity, making it “interpassive,” which lies between completely passive autoplay and manual initiation of each video. We empirically compare these three modes of video viewing in a user study (N = 394), which exposed participants to either extreme or non-extreme content under conditions of manual play, interpassive autoplay, or completely passive autoplay. Results show that interpassive autoplay is favored over the other two. It triggers the control heuristic compared to passive autoplay, but leads to higher inattentiveness compared to manual play. Both the invoked control heuristic and inattentiveness result in higher rabbit hole perception. These findings have implications for socially responsible design of the autoplay feature.
期刊介绍:
The International Journal of Human-Computer Studies publishes original research over the whole spectrum of work relevant to the theory and practice of innovative interactive systems. The journal is inherently interdisciplinary, covering research in computing, artificial intelligence, psychology, linguistics, communication, design, engineering, and social organization, which is relevant to the design, analysis, evaluation and application of innovative interactive systems. Papers at the boundaries of these disciplines are especially welcome, as it is our view that interdisciplinary approaches are needed for producing theoretical insights in this complex area and for effective deployment of innovative technologies in concrete user communities.
Research areas relevant to the journal include, but are not limited to:
• Innovative interaction techniques
• Multimodal interaction
• Speech interaction
• Graphic interaction
• Natural language interaction
• Interaction in mobile and embedded systems
• Interface design and evaluation methodologies
• Design and evaluation of innovative interactive systems
• User interface prototyping and management systems
• Ubiquitous computing
• Wearable computers
• Pervasive computing
• Affective computing
• Empirical studies of user behaviour
• Empirical studies of programming and software engineering
• Computer supported cooperative work
• Computer mediated communication
• Virtual reality
• Mixed and augmented Reality
• Intelligent user interfaces
• Presence
...