The Educational Recommendation System with Artificial Intelligence Chatbot: A Case Study in Thailand

The educational recommendation system with an artificial intelligence (AI) chatbot is a system designed to operate on smartphones and is intended for use at the College of Industrial Technology in Thailand. Compatible with both iOS and Android operating systems, the educational recommendation system in this research is capable of providing educational recommendations and valuable information about the engineering degree program. It includes information about the Electronics Engineering Technology Department, relevant bodies of knowledge that can enhance awareness and public relations, and a proactive introduction to information. The main objectives of this study are to develop the capacity to analyze educational issues and provide useful and accurate information for educational recommendations, as well as to explore the possibilities for enhancing this system. The results of the study address the three research questions and demonstrate that the process and structure of the educational recommendation system with an AI chatbot can be utilized to create educational recommendation tools in higher education. These tools are accessible anywhere and at any time through small mobile devices. The system is also compatible with popular social media applications and is capable of analyzing user questions precisely and accurately to find the optimal answers that can meet the user’s needs. However, there are still gaps in the research that need to be investigated in the future. These studies should include exploring a broader range of applications among the general population and educational settings to assess the effectiveness of the educational recommendation system with an AI chatbot. Additionally, they should examine the skills that impact the utilization of educational technology in various contexts.