On the Enlightenment of Costume Culture Communication to the Revival of Hanfu

Chinese dress culture is still in the revival stage, and the revival of Chinese dress, as one of the important symbols of Chinese civilization, is an inevitable trend in history. Cosplay is a kind of performative activity similar to role-play that Japan proposed, and in recent years, its international influence has gradually expanded. Based on the widespread cosplay culture in the world, this paper analyzes the problems of the revival of Hanfu culture from the perspective of cosplay culture dissemination. This paper argues that the cultural dissemination of Hanfu has the problems of “racial orientation” caused by the traditional class system and sectarian thinking, the problem of wearing Hanfu, which is too cumbersome, and the difficulty of promoting Hanfu due to the backwardness of its dissemination method. All these problems can be addressed by disseminating cosplay culture, characterized by high flexibility, strong inclusiveness, and great commercial value. Based on this, this paper puts forward the following suggestions: first, the revival and development of Chinese traditional dress needs to be innovative, integrated, and moderately adjusted to meet the current market demand. Secondly, break the antagonism between traditional and popular culture and promote Hanfu culture to the general public through modernized marketing and lifestyle. Thirdly, through daily wear, Hanfu culture will return to life as it was before.