{"title":"国家媒体环境对企业社会责任对公司业绩的影响有何作用?","authors":"Gahye Hong, Hyo Eun Cho, Juhee Kim, Jiyoung Shin","doi":"10.1108/mbr-12-2022-0212","DOIUrl":null,"url":null,"abstract":"\nPurpose\nThis study aims to contribute to the existing literature on corporate social responsibility (CSR) by examining the influence of national media environments on the economic consequences of CSR. Drawing on signaling theory, this study distinguishes between two country-level media environments − digital media accessibility and media freedom − of which the prior research has often implied their value in cultivating the stakeholders’ awareness about the firms’ socially responsible behavior, suggesting that they amplify the benefits of CSR actions.\n\n\nDesign/methodology/approach\nThis study conducts multilevel analysis with a sample of 44,222 firm-year observations representing 6,726 companies from 57 countries over the period 2003–2019.\n\n\nFindings\nThis study finds supportive evidence that CSR is more positively related to financial gains in countries with greater digital media accessibility. This study concludes that digital media accessibility affects a firm’s reputation and legitimacy benefits derived from CSR actions, resulting in better financial performance (FP).\n\n\nOriginality/value\nThe findings of this paper contribute to the existing literature on the CSR–FP relationship by demonstrating the relevance of considering the media environment to better explain the link between CSR and FP. In doing so, this study enriches our understanding of the importance of the media at macro-level institutions by examining how and why these media environments cultivate a culture of CSR as a strategic tool for firms.\n","PeriodicalId":46630,"journal":{"name":"Multinational Business Review","volume":null,"pages":null},"PeriodicalIF":2.2000,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"What is the role of national media environments in shaping the impact of CSR on a firm’s performance?\",\"authors\":\"Gahye Hong, Hyo Eun Cho, Juhee Kim, Jiyoung Shin\",\"doi\":\"10.1108/mbr-12-2022-0212\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\nPurpose\\nThis study aims to contribute to the existing literature on corporate social responsibility (CSR) by examining the influence of national media environments on the economic consequences of CSR. Drawing on signaling theory, this study distinguishes between two country-level media environments − digital media accessibility and media freedom − of which the prior research has often implied their value in cultivating the stakeholders’ awareness about the firms’ socially responsible behavior, suggesting that they amplify the benefits of CSR actions.\\n\\n\\nDesign/methodology/approach\\nThis study conducts multilevel analysis with a sample of 44,222 firm-year observations representing 6,726 companies from 57 countries over the period 2003–2019.\\n\\n\\nFindings\\nThis study finds supportive evidence that CSR is more positively related to financial gains in countries with greater digital media accessibility. This study concludes that digital media accessibility affects a firm’s reputation and legitimacy benefits derived from CSR actions, resulting in better financial performance (FP).\\n\\n\\nOriginality/value\\nThe findings of this paper contribute to the existing literature on the CSR–FP relationship by demonstrating the relevance of considering the media environment to better explain the link between CSR and FP. In doing so, this study enriches our understanding of the importance of the media at macro-level institutions by examining how and why these media environments cultivate a culture of CSR as a strategic tool for firms.\\n\",\"PeriodicalId\":46630,\"journal\":{\"name\":\"Multinational Business Review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.2000,\"publicationDate\":\"2024-06-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Multinational Business Review\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1108/mbr-12-2022-0212\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Multinational Business Review","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1108/mbr-12-2022-0212","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
What is the role of national media environments in shaping the impact of CSR on a firm’s performance?
Purpose
This study aims to contribute to the existing literature on corporate social responsibility (CSR) by examining the influence of national media environments on the economic consequences of CSR. Drawing on signaling theory, this study distinguishes between two country-level media environments − digital media accessibility and media freedom − of which the prior research has often implied their value in cultivating the stakeholders’ awareness about the firms’ socially responsible behavior, suggesting that they amplify the benefits of CSR actions.
Design/methodology/approach
This study conducts multilevel analysis with a sample of 44,222 firm-year observations representing 6,726 companies from 57 countries over the period 2003–2019.
Findings
This study finds supportive evidence that CSR is more positively related to financial gains in countries with greater digital media accessibility. This study concludes that digital media accessibility affects a firm’s reputation and legitimacy benefits derived from CSR actions, resulting in better financial performance (FP).
Originality/value
The findings of this paper contribute to the existing literature on the CSR–FP relationship by demonstrating the relevance of considering the media environment to better explain the link between CSR and FP. In doing so, this study enriches our understanding of the importance of the media at macro-level institutions by examining how and why these media environments cultivate a culture of CSR as a strategic tool for firms.
期刊介绍:
Multinational Business Review publishes high quality and innovative peer-review research on the strategy, organization and performance of multinational enterprise (MNE), international business history, geography of international business, and the impact of international business on economic growth and development. The journal encourages papers that are cross-disciplinary in nature, and that address new and important issues in international business. Multinational Business Review also promotes research on under-represented regions such as Africa, Central and Eastern Europe, Latin America, and South East Asia and their MNEs, as well as under-studied topics such as the role of trade, investment and other public policies. Specific topics of interest include innovation and entrepreneurship in an international context; corporate governance and ownership; social, environmental and political risk; the role of multilateral institutions; and the nature of emerging market multinationals. The title seeks strong conceptual studies, contributing to the advancement of theories and frameworks, and sound empirical work, whether qualitative or quantitative, suggesting managerial, economic or government policy recommendations. The journal encourages replication studies that contribute to our understanding of the reliability and validity of current knowledge. Finally, Multinational Business Review welcomes proposals for perspectives pieces that offer critical and challenging viewpoints; surveys of the literature particularly those that use new and innovative bibliometric methods; and special issues on topics of relevance to Multinational Business Review.