区块链技术对跨国公司全球战略的三种权衡视角

IF 5.7 2区 管理学 Q1 BUSINESS
Tuuli Hakkarainen, Anatoli Colicev, Torben Pedersen
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引用次数: 0

摘要

新技术在塑造跨国公司的全球战略方面发挥着关键作用。我们从一个视角来探讨新技术的发展--区块链技术及其相关应用如何以及为什么会影响跨国公司的全球战略。我们将重点放在与加密货币、智能合约和区块链数据相关的权衡上,并提供了几个现实世界中的例子。虽然加密货币可以降低金融成本,扩大消费者的支付选择,但需要对网络安全和支付基础设施进行新的投资。智能合约因其自动、透明、规则不灵活,可以提高合作中的信任度,但其僵化性可能会损害合作。最后,虽然区块链数据可以增强跨国公司的分析能力,但也可能危及消费者隐私。区块链技术究竟是炒作还是全球企业的有益进步?我们认为,区块链技术在金融交易、合作和数据分析方面各有利弊。加密货币抢占了头条新闻,一些主要组织已经将其作为支付方式。它们的优点包括交易费用更低、安全性更高、速度更快,但它们需要昂贵的基础设施,并带有污名。智能合约可以简化各方之间的协议,但缺乏灵活性,而这正是全球企业与供应商和合作伙伴互动时所需要的。新颖的区块链数据可以插入营销仪表板,但也可能威胁到消费者的隐私。总之,区块链技术对全球企业的作用尚无定论。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

A perspective on three trade-offs of blockchain technology for the global strategy of the MNC

A perspective on three trade-offs of blockchain technology for the global strategy of the MNC

Research Summary

New technology plays a key role in shaping the global strategy of the MNC. We propose a perspective on how and why a novel technological development—blockchain technology—and its relevant applications affect the global strategy of the MNC. We focus on the trade-offs associated with cryptocurrencies, smart contracts, and blockchain data, and provide several real-world examples. While cryptocurrencies could lower financial costs and broaden consumers' payment options, they require new investments in cybersecurity and payment infrastructure. Smart contracts could increase trust in collaboration due to their automated, transparent, and inflexible rules, but their rigidity can harm collaboration. Finally, while blockchain data can enhance the MNC's analytics capabilities, it can also jeopardize consumer privacy.

Managerial Summary

Is blockchain technology all hype or a useful advancement for global firms? We propose that this technology has merits and drawbacks for financial transactions, collaboration, and data analytics. Cryptocurrencies have stolen the headlines and several leading organizations have already added them as payment methods. Their merits include lower transaction fees, better security, and higher speed, but they require expensive infrastructure and carry a stigma. Smart contracts can streamline agreements between parties but lack the flexibility that global firms need when interacting with suppliers and partners. Novel blockchain data can be plugged into marketing dashboards but can also threaten consumer privacy. Overall, the jury is still out on the role of blockchain technology for global firms.

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来源期刊
CiteScore
14.20
自引率
11.80%
发文量
46
期刊介绍: The Global Strategy Journal is a premier platform dedicated to publishing highly influential managerially-oriented global strategy research worldwide. Covering themes such as international and global strategy, assembling the global enterprise, and strategic management, GSJ plays a vital role in advancing our understanding of global business dynamics.
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