经济即传播：作为经济的传播--系统论视角下的叫卖经济学、宏观营销学和传播经济学

IF 1.5 Q3 BUSINESS

CORPORATE REPUTATION REVIEW Pub Date : 2024-06-10 DOI:10.1057/s41299-024-00191-5

Marcus Stumpf

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

Economy as Communication: Communication as Economy—Call-Out Economics, Macromarketing and Communication Economics from the Point of View of Systems Theory

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Economy as Communication: Communication as Economy—Call-Out Economics, Macromarketing and Communication Economics from the Point of View of Systems Theory

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来源期刊

CORPORATE REPUTATION REVIEW

CiteScore

3.80

自引率

5.30%

发文量

期刊介绍： Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.