{"title":"利用真实使用数据理解移动应用使用行为的统一理论模型","authors":"Nurullah Tas, Farid Huseynov, B. Kose","doi":"10.1177/02666669241257191","DOIUrl":null,"url":null,"abstract":"Technological advancements have added numerous features to smartphones, enhancing our daily lives through various apps. But with so many apps out there, picking the right one can be tough. Plus, developing an app requires a lot of money and time, risking losses if it doesn't attract users. This study looks into how users are influenced by others’ opinions and experiences when choosing and sticking with an app. Three theories–Social Impact Theory (SIT), Expectation-Confirmation Model (ECM), and Extended Unified Theory of Acceptance and Use of Technology (UTAUT2)–are combined to explain the process from download to continued use. Real mobile app usage data was analyzed. Results from 912 surveys and 87 real usage records show that people are swayed by download numbers, star ratings, and user satisfaction. The number of sources, immediacy, and power affect social impact. Social impact, hedonic motivation, facilitating conditions, price, habit, and confirmation also influence continued use intention. On average, people spend 2197 s daily on smartphones. Tools & Productivity is the most popular category, with an average of 29 apps used daily. These apps have 100M + downloads on average and a 4-star rating. The findings offer valuable insights for developers and marketers on what makes an app preferable and actively used among many choices.","PeriodicalId":47137,"journal":{"name":"Information Development","volume":null,"pages":null},"PeriodicalIF":2.0000,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A unified theoretical model for understanding mobile application usage behavior supported with real usage data\",\"authors\":\"Nurullah Tas, Farid Huseynov, B. Kose\",\"doi\":\"10.1177/02666669241257191\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Technological advancements have added numerous features to smartphones, enhancing our daily lives through various apps. But with so many apps out there, picking the right one can be tough. Plus, developing an app requires a lot of money and time, risking losses if it doesn't attract users. This study looks into how users are influenced by others’ opinions and experiences when choosing and sticking with an app. Three theories–Social Impact Theory (SIT), Expectation-Confirmation Model (ECM), and Extended Unified Theory of Acceptance and Use of Technology (UTAUT2)–are combined to explain the process from download to continued use. Real mobile app usage data was analyzed. Results from 912 surveys and 87 real usage records show that people are swayed by download numbers, star ratings, and user satisfaction. The number of sources, immediacy, and power affect social impact. Social impact, hedonic motivation, facilitating conditions, price, habit, and confirmation also influence continued use intention. On average, people spend 2197 s daily on smartphones. Tools & Productivity is the most popular category, with an average of 29 apps used daily. These apps have 100M + downloads on average and a 4-star rating. The findings offer valuable insights for developers and marketers on what makes an app preferable and actively used among many choices.\",\"PeriodicalId\":47137,\"journal\":{\"name\":\"Information Development\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.0000,\"publicationDate\":\"2024-06-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Information Development\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/02666669241257191\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"INFORMATION SCIENCE & LIBRARY SCIENCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Development","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/02666669241257191","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
A unified theoretical model for understanding mobile application usage behavior supported with real usage data
Technological advancements have added numerous features to smartphones, enhancing our daily lives through various apps. But with so many apps out there, picking the right one can be tough. Plus, developing an app requires a lot of money and time, risking losses if it doesn't attract users. This study looks into how users are influenced by others’ opinions and experiences when choosing and sticking with an app. Three theories–Social Impact Theory (SIT), Expectation-Confirmation Model (ECM), and Extended Unified Theory of Acceptance and Use of Technology (UTAUT2)–are combined to explain the process from download to continued use. Real mobile app usage data was analyzed. Results from 912 surveys and 87 real usage records show that people are swayed by download numbers, star ratings, and user satisfaction. The number of sources, immediacy, and power affect social impact. Social impact, hedonic motivation, facilitating conditions, price, habit, and confirmation also influence continued use intention. On average, people spend 2197 s daily on smartphones. Tools & Productivity is the most popular category, with an average of 29 apps used daily. These apps have 100M + downloads on average and a 4-star rating. The findings offer valuable insights for developers and marketers on what makes an app preferable and actively used among many choices.
期刊介绍:
Information Development is a peer-reviewed journal that aims to provide authoritative coverage of current developments in the provision, management and use of information throughout the world, with particular emphasis on the information needs and problems of developing countries. It deals with both the development of information systems, services and skills, and the role of information in personal and national development.